Tono de Marca

The predominant tone is friendly, whimsical, and enthusiastic. It's deeply personal and approachable, mirroring the founder's self-described 'silly, goofy, colorful, and funny' personality. The language used is informal and inclusive, creating a sense of community, with an undercurrent of empowerment and nostalgia.

Valores de Marca

• •Joy and Happiness: The main goal is explicitly stated as making people smile, laugh, and embrace happiness.
• •Self-Expression and Confidence: The brand was born from the founder's journey from a 'painfully shy kid to a confident adult' and aims to help others express their personalities loudly.
• •Nostalgia and Memory-Making: Outer Child seeks to help customers 'relive your favorite memories' through apparel that brings 'magical memories to life.'
• •Authenticity: The business is presented as an authentic extension of the founder's personality and creative passions.
• •Community: The brand actively fosters a community of theme park lovers and encourages them to share their experiences.

Mejores Prácticas

• •Always Channel the Founder's Voice: The brand's strength is its personal connection. All copy should sound like it's coming directly from a friend who is enthusiastic, a little goofy, and genuinely excited about what they're sharing.
• •Use "You" and "We" to Foster Community: Frame communications as a shared conversation. Use "you" to speak directly to the customer's feelings and experiences, and "we" or "I" to share the brand's journey, creating a sense of togetherness.
• •Incorporate Keywords of Joy and Nostalgia: Regularly use words like "magic," "happy," "memories," "joy," "dream," "adventure," and "smile" to reinforce the core values of the brand.
• •Be Visually and Verbally Colorful: Just as the designs are bright and colorful, the language should be as well. Use vibrant adjectives, positive framing, and enthusiastic punctuation (like emojis and exclamation points, where appropriate) to match the visual identity.
• •Focus on the "Why," Not Just the "What": Instead of just describing a t-shirt, describe the feeling it evokes or the memory it represents. Connect the product to the core mission of celebrating your inner child, making memories, and expressing oneself.

Percepción Social

The public perceives Outer Child as a charming and authentic small business. Customers have a strong personal connection to the founder, Emily, due to her active and open presence. It's seen as a go-to for unique, high-quality 'park day' outfits that are more creative than official merchandise, perceived as being 'for fans, by a fan,' building high trust and loyalty.

Ejemplos de Copy

• •Remember that feeling of pure magic? ✨ We've bottled it up in our newest tee! Introducing 'The Star Gazer' – for those who still look up at the second star to the right and dream. Perfect for your next park adventure or for bringing a little bit of that pixie dust to your everyday. Tap to shop and let your inner child fly!
• •Wear Your Happy. Comfortable, colorful apparel inspired by the characters that made you smile. Stand out in the park and shine in your daily adventures.
• •Tired of the same old park merch? Your chariot awaits! Our one-shirt character-inspired outfits are designed for the creative, the bold, and the young at heart. Find your perfect theme park look with Outer Child and make some memories!
• •Packing up some pure joy! 💖 Seeing your orders come through is a real-life fairy tale for our small business. Thank you for letting us be a part of your magical moments. #smallbusiness #packingorders #themeparkstyle #outerchild
• •Psst... A Little Magic is Headed Your Way! (Body snippet): Hey, dreamer! Whether you're planning your next big adventure or just need a little boost of joy, our latest collection is here to remind you that there's a hero in all of us. Be bold, be bright, and let your Outer Child out to play.