Tono de Marca

aspirational yet accessible

Valores de Marca

• •Accessibility
• •Quality
• •Integrity
• •Customer-Centricity
• •Passion for Fragrance

Mejores Prácticas

• •Lead with Luxury, Follow with Accessibility: Always use elevated, descriptive language to describe the scent experience first. Frame the affordability as a smart, inclusive choice, not a cheap alternative.
• •Emphasize Performance and Quality: Use keywords like "long-lasting," "exceptional longevity," "high-quality ingredients," and "meticulously crafted" in product descriptions and ads to build trust and justify the purchase.
• •Use the "Inspired By" Language Consistently: Be direct but elegant in referencing the original inspiration. Phrases like "Our tribute to," "Inspired by the iconic," or "Our interpretation of" are effective and maintain a respectful, confident tone.
• •Leverage Social Proof: Integrate quotes and testimonials from reviews directly into your copy. Phrases like "I was genuinely impressed by Oudessa's quality" or "I can barely tell the difference" are powerful endorsements.
• •Maintain a Passionate and Knowledgeable Voice: Write as a fragrance lover for fragrance lovers. Share details about notes, accords, and the "vibe" of a scent. This shows genuine passion and builds community with fellow enthusiasts.

Percepción Social

high-quality, trustworthy, and high-value brand

Ejemplos de Copy

• •Headline: The Scent of Legend, Reimagined. Body: You’ve coveted it. You’ve dreamed of it. Now, you can own it. Introducing Roaming Shadow, our tribute to the timeless masterpiece, Ombré Nomade. Experience the same profound depth and smoky allure, crafted to last from dawn until long after dusk. Why wait for a special occasion to feel legendary? Call to Action: Tap to unveil your new signature scent.
• •Headline: Your Favorite $350 Fragrance. Now for $60. No, That’s Not a Typo. Body: We believe luxury is a feeling, not a price tag. That’s why we crafted Red Crystal, inspired by the iconic BR540. We captured the same ethereal, sweet-air magic with exceptional ingredients for a scent that lingers beautifully. Experience the obsession without the splurge. Call to Action: Shop Now & Get Free Shipping.
• •On-screen text: POV: You found a perfume that gets you more compliments than your designer ones. Voiceover/Caption: My SOTD (Scent of the Day) is Oudessa's Hidden Cherry. It's this rich, juicy cherry vibe that’s a perfect dupe for Tom Ford's Lost Cherry but honestly? I think the longevity is even better. It’s my secret weapon for feeling confident all day. Call to Action: #Oudessa #PerfumeDupe #ScentOfTheDay
• •Subject: A Scent That Stays, A Feeling That Lasts. Body: In a world of fleeting moments, your fragrance shouldn't be one of them. At Oudessa, we are obsessed with creating scents that don't just smell incredible—they perform. Our unique formulations, inspired by the world's most desired perfumes, are designed for unparalleled longevity. Feel the luxury, from your morning coffee to your evening unwind. Call to Action: Discover Long-Lasting Luxury.
• •Headline: Luxury Without Worry. Body: Try any Oudessa fragrance that captures your heart. If it's not a perfect match, our no-questions-asked return policy has you covered. Your journey into exquisite scent should be completely joyful. Call to Action: Find Your Perfect Match.