Tono de Marca

Confident, Educated, and Boldly Transparent

Valores de Marca

• •Transparency
• •Scientific Efficacy
• •Uncompromising Quality
• •Simplicity
• •The Human-Animal Bond

Mejores Prácticas

• •Embrace the "Us vs. Them" Narrative: Consistently position Other Half against the "lazy," "gimmicky," and "unproven" legacy brands. Use confident language that highlights transparency and scientific backing as key differentiators.
• •Speak to the "A-List" Pet Parent: Address the customer as an intelligent, discerning consumer who has done their research and refuses to settle for less. Use phrases like "for the no-nonsense pet parent" and "you know the difference" to validate their choices.
• •Balance Boldness with Love: While the tone is edgy when talking about competitors, it should always be warm, loving, and aspirational when talking about the pet-owner bond. Always circle back to the core idea that this effort is because "they're family."
• •Lead with Science, Support with Benefits: Start with a bold, benefit-driven headline (e.g., "For a Happier Gut"), but quickly follow it with the scientific "why" (e.g., "powered by probiotics and human-grade ingredients"). This builds trust and proves the claims.
• •Maintain a Unified Voice: Whether writing a tweet, a product description, or an email, the voice must be consistent. Avoid generic, soft marketing language. Every piece of copy should sound like it came from a confident, slightly rebellious, and incredibly smart expert who truly loves dogs.

Percepción Social

Highly positive, centering on Trust and Credibility, Effectiveness, and Premium Quality.

Ejemplos de Copy

• •Stop Guessing. Start Seeing Results. Tired of pet supplements full of more promises than ingredients? We were too. That's why we use science, not fluff. Welcome to your pet's new wellness routine.
• •They're not just a pet, they're your Other Half. So why settle for just-okay supplements? Our 'Everyday' powder is packed with 45 human-grade, clinically-proven ingredients to support everything from their zoomies to their snuggles. No fillers. No nonsense. Just the best for your best friend. #OtherHalfPet #DogWellness #HumanGrade
• •Your Dog Deserves Better Than Chewable Slop.
• •VO: So many claims. So many fillers. So much fluff. VO: We're Other Half. We do what other brands don't. One simple scoop. 45 real ingredients. Backed by science. Text on screen: Other Half. Real Results. Not Marketing Noise.
• •Let's be real: bad breath isn't cute. And masking it with treats is like using air freshener in a garbage can. Doggie Dental goes to the root cause. Featuring the clinically-studied Canine Oral Health Postbiotic (COHP), our formula disrupts harmful oral biofilm and promotes a healthy microbiome. For a healthier mouth, not just better-smelling breath.