Tono de Marca

Artisanal & Expert, with a secondary tone of Accessible & Convenient

Valores de Marca

• •Quality and Craftsmanship
• •Expert Curation
• •Convenience and Service
• •Heritage and Storytelling
• •Animal Welfare and Respect for Nature

Mejores Prácticas

• •Always reinforce expertise, using phrases like "Our cheesemonger recommends," "Selected by our experts," and "From our counter to your door."
• •Tell the story behind each cheese, mentioning its region, maker, milk type, or a unique production fact to elevate it from a commodity to an artifact.
• •Balance premium, sensory language (e.g., "creamy," "nutty") with practical benefits (e.g., "delivered to your door," "pairs perfectly with...").
• •Educate the audience without intimidating them, explaining aspects like "raw milk cheese" or why crystals form in cheese to build trust and position the brand as a guide.
• •Unify brand naming across all platforms by clarifying the relationship between "Osteposten" and "Bon Fromage" (e.g., "Bon Fromage - The social home of Osteposten.dk").

Percepción Social

The public perception of Osteposten is that of a high-quality, reliable provider of specialty cheeses, perceived as a go-to source for cheese lovers who value quality and variety. They are seen as experts in selection and offer convenience for discovering new artisanal products.

Ejemplos de Copy

• •The Heart of Normandy. This is Coeur de Neufchâtel. Hand-ladled from raw milk and shaped by tradition. Each heart tells a story of the French countryside. Experience its rich, mushroomy notes for yourself. Link in bio to bring the cheesemaker's art to your table. #ArtisanCheese #Fromage #CheeseLover #Osteposten #Handcrafted
• •Stop Searching. Start Tasting. The best cheeses in Europe, curated by our cheesemonger and delivered to your door. Our monthly subscription is your passport to discovering rare, handcrafted cheeses you won't find in a supermarket. Effortless discovery for the serious enthusiast. Subscribe today. #CheeseSubscription #GourmetFood #FoodDiscovery #CopenhagenFood
• •The Cheesemonger's Selection. Delivered. Experience hand-cut, artisanal cheese selected from Europe's finest producers. Your journey into quality starts here. Button: Explore The Cheeses
• •This Week's Curation: A 24-Month Aged Parmigiano & A Rare Danish Blue. Preview Text: Hand-picked by our experts for the ultimate taste experience.
• •More than a cheese, Gammel Knas is an experience. Aged to perfection, its crystalline texture delivers a satisfying crunch and a deep, umami-rich flavor with notes of caramel and hazelnut. Hand-cut to order, this is the Danish classic at its finest. Perfect for a cheese board that demands character or paired with a robust dark ale.