Tono de Marca

rebellious, nostalgic, and authentic; informal, confident, and unapologetic; an insider's brand for skate culture.

Valores de Marca

• •Authenticity & Heritage
• •Individuality & Self-Expression
• •Durability & Performance
• •Community & Culture

Mejores Prácticas

• •Embrace the Heritage: Consistently reference the brand's founding in 1996, iconic videos like "The Storm," and the cultural impact of the late '90s and early 2000s. Nostalgia is your most powerful tool.
• •Use Authentic Language: Incorporate terminology and a tone that resonates with skate culture without trying too hard. Keep it direct, confident, and a little rebellious.
• •Highlight Durability and Design: Focus on the tangible benefits that made the shoes famous: superior padding, robust construction, and iconic, bold designs. Frame the "chunky" look as a feature, not a bug.
• •Leverage Social Proof and UGC: Feature photos and testimonials from skaters and fans who wear the shoes today. This bridges the gap between its legacy and its current relevance, showing the brand is still alive on the streets.
• •Be Unapologetic: Acknowledge the "love it or hate it" reputation of models like the D3. This confidence is appealing and reinforces the brand’s identity of not conforming to mainstream trends. Own the controversy.

Percepción Social

Osiris is perceived as a legacy skate brand experiencing a significant resurgence due to the Y2K fashion revival. It evokes nostalgia for millennials and is seen as a trendy, edgy fashion statement by younger audiences, valued for its chunky, retro aesthetic. The D3 model is a focal point, viewed as an iconic or famously "ugly" design, a divisive reputation the brand embraces.

Ejemplos de Copy

• •Engineered for impact since '99. The D3 is back in a colorway that’s as loud as our history. Built to last, designed to stand out. Not for everyone. #OsirisShoes #D3 #SkateCulture #Y2K
• •The Original Puffy Skate Shoe. Decades of durability, zero apologies.
• •Gear Up. The Icons Are On Sale.
• •All the padding, all the performance. The Clone features a reinforced high-abrasion upper and a classic cupsole built for grip and flexibility. It’s the DNA of a legend, evolved for today's session.
• •Remember your first pair? Some things never go out of style. The same durability you trusted then, ready for you now. Tap to rediscover a classic.