Tono de Marca

sophisticated, artistic, and exclusive

Valores de Marca

• •Exclusivity
• •Craftsmanship & Design
• •Quality
• •Inspiration
• •Expertise

Mejores Prácticas

• •Lead with the Story: Begin every product description and major campaign with the inspirational narrative. Whether it's a place, an idea, or a feeling, this story is what separates Ortolé from competitors.
• •Use Elevated Language: Employ a sophisticated vocabulary. Words like "sculpted," "curated," "artisan," "vision," and "ephemeral" reinforce the brand's high-end identity.
• •Quantify Exclusivity: Always reinforce the "limited edition" value. If possible, state the exact number of units produced to create a tangible sense of urgency and rarity.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy is perfectly mirrored in the visual content. Photos should be artistic, chic, and polished, avoiding the look of mass-market advertising.
• •Write with Authority: Position the brand as a knowledgeable leader. Create blog content and social media posts that offer expert advice on style, eye care, and design, leveraging the founder's professional background.

Percepción Social

Ortolé is perceived as a high-end, boutique eyewear brand for fashion-conscious individuals. Customers likely view it as a source for unique, well-designed sunglasses that offer a statement of individuality. The price points (e.g., €159.00 - €249.00) align with this perception of a premium, designer product. The lack of widespread negative feedback suggests a generally positive, albeit small-scale, customer experience.

Ejemplos de Copy

• •Your vision, uniquely framed. The FAAME SILVER 001 is one of only 100 crafted. Own a piece of limited-edition artistry.
• •Inspired by the vibrant spirit of the Caribbean. The JAAMA 002 from our WEST INDIES collection isn't just an accessory; it's a destination.
• •From a designer's vision to an artisanal reality. Each pair of Ortolé glasses is sculpted for those who appreciate true craftsmanship.
• •For moments that define your style. See the world through a lens of elegance and distinction. This is Ortolé.
• •Don't just find sunglasses. Find your signature style. Explore the limited collection before it's gone forever.