Tono de Marca

aspirational, serene, and sophisticated, evoking a luxurious, carefree "Italian summer holiday"; confident, encouraging, and empowering; subtly shifts to more direct and benefit-driven on platforms like Instagram for trustworthiness.

Valores de Marca

• •Quality and Efficacy
• •Natural and Safe Ingredients
• •Self-Care and Reconnection
• •Authenticity and Founder-Led Story

Mejores Prácticas

• •Lead with Evocative, Sensory Language: Always use descriptive words that tap into the feeling of a warm, serene, Italian holiday. Phrases like "sun-kissed skin," "crystal-clear turquoise waters," and "total and utter bliss" set a powerful and consistent tone.
• •Consistently Highlight Core Values: Every piece of copy should, where appropriate, mention the key brand differentiators: vegan, cruelty-free, paraben-free, and the use of natural DHA and quality skincare ingredients. This reinforces trust and appeals to the target consumer.
• •Balance Aspiration with Tangible Benefits: While the "holiday escape" narrative is central, it must be linked to real product benefits. Pair aspirational phrases with clear outcomes, such as "gives my skin the best glow" or "nourish and care for your complexion".
• •Weave in the Founder's Story: Casually referencing the founder's Italian heritage and inspiration can add a layer of authenticity and depth to the copy, making the brand feel more personal and less corporate.
• •Maintain a Tone of Empowering Self-Care: Frame the products not just as cosmetics, but as tools for well-being and reconnection. Use empowering language that encourages customers to "embrace the things that make you, you" and find their own unique "inner glow".

Percepción Social

Overwhelmingly positive, with high customer satisfaction and ratings. Perceived as a high-quality skincare and tanning company that consistently delivers on its promises of a "summer glow" and improved skin health. Voted as one of Australia's best tanning companies.

Ejemplos de Copy

• •Capture the warmth of an endless summer. Our Positano Tanning Mousse, formulated with 100% natural DHA and nourishing skincare ingredients, gives you more than a tan—it’s a feeling. It's the blissful escape of an Italian coastline, bottled just for you. Tap to reconnect with your inner glow. ✨ #OrroAndCo #ItalianSummer #SkincareGlow #VeganBeauty
• •Your Daily Escape. Skincare That Feels Like a Holiday.
• •Tired of chasing that sun-kissed radiance? Stop dreaming of the Amalfi Coast and bring it home. Our bestselling Amalfi Glow Drops are cruelty-free, vegan, and made with superior ingredients to nourish your skin from within. Find your bliss. Shop the glow today for 20% off your first order.
• •A Glimmer of Summer, Straight to Your Inbox
• •Let the Italian coast work its magic while you sleep. Our Capri Night Retinol Serum is a powerful yet gentle formula designed to rejuvenate and restore your skin's natural luminosity. Wake up feeling refreshed, reconnected, and radiant, as if you’ve just returned from a blissful escape. Free from parabens, always cruelty-free.