Tono de Marca

elegant, personal, and aspirational

Valores de Marca

• •Family and Personal Connection
• •Timelessness and Legacy
• •Quality and Craftsmanship
• •Sustainability
• •Individuality

Mejores Prácticas

• •Lead with the "Why": Always start with the brand's core story—the three sisters, their passion for vintage pieces, and their commitment to creating timeless jewelry. This narrative is a powerful differentiator.
• •Use Elegant and Evocative Language: Employ words that convey sophistication, quality, and emotion. Terms like "curated," "timeless," "heritage," and "handcrafted" align with the brand's identity.
• •Emphasize Legacy and Longevity: Frame the jewelry not just as an accessory, but as an investment and a future heirloom. Use phrases like "for generations to come" and "a story to be told."
• •Highlight Quality and Sustainability: Consistently mention the use of high-quality materials like 14k gold and the brand's commitment to sustainability through recycled metals and vintage restoration.
• •Maintain a Personal and Warm Tone: Even with an elegant voice, maintain the approachability that comes from a family-run business. Address the customer directly and invite them to be a part of the Oro Jewels story.

Percepción Social

Oro Jewels is perceived as a high-quality, trustworthy brand that offers unique and timeless jewelry. The features in major fashion magazines contribute to an image of exclusivity and style. The narrative of the three sisters likely resonates with customers, adding a layer of authenticity and relatability that sets them apart from larger, more corporate jewelry brands. The excellent customer review score of 4.9 out of 5 further reinforces a positive public perception.

Ejemplos de Copy

• •Headline: For the woman who wears her story. Body: Each piece in our collection is more than just jewelry; it’s a memory in the making. Discover our curated treasures and new designs, crafted to be part of your story for generations to come.
• •Headline: Timeless Elegance, Modern Soul. Body: Inspired by the past, designed for the present. Our ORO Classics collection blends vintage aesthetics with contemporary craftsmanship. Find the piece that speaks to you.
• •Headline: From Our Family to Yours. Body: Founded by three sisters with a shared love for timeless jewels, Oro Jewels is built on a passion for quality and heritage. Let us be a part of your next milestone.
• •Headline: The Art of Sustainable Luxury. Body: Beauty that doesn't compromise. Our jewelry is crafted from recycled gold and ethically sourced materials, giving new life to precious resources. Wear your values.
• •Headline: Bring Out Your Inner Spark. Body: Whether it’s a subtle shimmer or a bold statement, our jewelry is designed to illuminate your unique style. Explore our collection and find your new favorite piece.