Tono de Marca

Warm, Curated, and Approachable

Valores de Marca

• •Uniqueness
• •Curation
• •Accessibility
• •Community

Mejores Prácticas

• •Lead with the "Why": Always circle back to the founding story. Remind customers that the brand was born from a personal search for unique items. This reinforces authenticity.
• •Use "We" and Personal Pronouns: Write captions and copy from the perspective of the owners. Using "we," "us," and "our" (e.g., "our dream," "we found") maintains the warm, personal, and human touch of the mother-daughter team.
• •Emphasize the Curation Process: Use words like "handpicked," "selected," "curated," and "discovered." This highlights the value of the owners' taste and effort, setting the brand apart from larger retailers.
• •Balance "Unique" with "Accessible": While the products are unique, the brand is for everyone. Pair mentions of unique or special items with reminders of affordability, such as "for every budget" or "beautifully priced," to remain approachable.
• •Speak to the Occasion: Connect with customers by framing products as solutions for life's moments—birthdays, holidays, housewarmings, or self-care treats. This aligns with the original mission of finding gifts for "special occasions."

Percepción Social

A charming, local business that is perceived as a cherished local gem filling a specific niche. It is seen as a go-to destination for shoppers seeking thoughtful, unique gifts that are not mass-produced. The mother-daughter narrative adds a layer of trust and charm, positioning the store as a friendly and reliable part of the downtown Burlington retail landscape. They are perceived as tastemakers who carefully select beautiful and affordable items for their community.

Ejemplos de Copy

• •That feeling when you find the *perfect* gift. ✨ We started Ornate Room because we know how hard it can be to find something truly special. That's why we handpick every piece, like this stunning vase, to bring unique beauty into your home. Stop by and find your next treasure!
• •Unique Gifts for Every Budget. From housewarmings to 'just because,' find a gift that tells a story. As a mother-daughter team, we fill our Burlington shop with unique, hand-selected decor and accessories we truly love. Beautiful things shouldn't break the bank—come see what we've found for you.
• •More Than a Store. It's Our Dream. Welcome to Ornate Room, born from a mother-daughter passion for unique décor and the joy of finding the perfect gift. [Shop Our Handpicked Collection]
• •New, Handpicked & Just for You. Hi [Customer Name], Rania and Melody here! We've just returned from a buying trip and couldn't wait to share our new finds with you. Each piece was chosen with care, and we're so excited for you to see them...
• •Handpicked by Us, For You. As a mother-daughter team, we personally select every item in our store. We believe everyone deserves something beautiful and unique. Thank you for supporting our dream.