Tono de Marca

Informative, Educational, Direct, Pragmatic, Value-Conscious, Accessible Technicality

Valores de Marca

• •Environmental Responsibility
• •Economic Savings for Customers
• •Product Quality and Performance (Stated)
• •Solution-Oriented
• •Customer Education

Mejores Prácticas

• •Prioritize Clarity and Simplicity: Avoid overly technical jargon unless clearly explained. Focus on the tangible benefits for the customer (e.g., "save money," "brighter light," "easy to install").
• •Emphasize Value and Solutions: Consistently highlight how Orilis products help customers save money, conserve energy, and solve their lighting challenges. Frame products as practical solutions.
• •Maintain an Educational and Helpful Stance: Regularly share informative content (blog posts, FAQs, quick tips on social media if reactivated) that empowers customers to make informed decisions about LED lighting. This builds trust and authority.
• •Be Authentic and Transparent: Acknowledge (indirectly, through positive framing) a commitment to quality and customer satisfaction. If addressing past issues, focus on improvements and renewed commitments. For example, "We're dedicated to providing reliable lighting, backed by our responsive customer support."
• •Ensure Consistency Across All Channels: The tone used on the website, in email marketing, on product packaging, and (if revived) on social media should be uniform. Create a simple brand voice guide for anyone creating content.

Percepción Social

Price-Competitive Option, Variable Product Quality and Consistency, Informational Resource, Customer Service Issues, Diminished Online Engagement

Ejemplos de Copy

• •Headline: Brighten Your World, Shrink Your Bills. Body: Discover Orilis LED Lighting – the smart way to illuminate your home or business. Our energy-efficient LEDs deliver brilliant light while significantly cutting down your electricity costs. Make the switch today and see the difference!
• •Headline: LEDs Explained: Your Guide to a Greener Home. Body: Confused by lumens, Kelvin, or ballasts? Our latest blog post demystifies LED technology, helping you choose the perfect, eco-friendly lighting for every room. Go green, save money, and enjoy superior light with Orilis.
• •Headline: Quality Light You Can Trust, Prices You’ll Love. Body: At Orilis, we believe everyone deserves high-quality, long-lasting LED lighting without breaking the bank. That’s why we offer a Lowest Price Guarantee on our wide range of rigorously tested LED solutions.
• •Headline: From Dim Garages to Dazzling Kitchens – Orilis Has You Covered. Body: Whatever your lighting project, Orilis offers the perfect LED solution. Explore our extensive collection of tubes, fixtures, and specialty lights designed for easy installation and lasting performance. Need a custom setup? We do that too!
• •Headline: See the Orilis Difference: Energy Savings, Powerful Performance. Body: Tired of flickering fluorescents and sky-high energy bills? Upgrade to Orilis LED lights for instant-on, brilliant illumination that lasts for years and significantly reduces your carbon footprint. Backed by our warranty for your peace of mind.