Tono de Marca

Empowering, Educational, and Aspirational

Valores de Marca

• •Confidence
• •Authenticity
• •Quality and Investment
• •Self-Expression
• •Transformation

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy, from a caption to a service description, should begin or end with a focus on the client's feelings and confidence. Use words like "empower," "unleash," "discover," and "confidence."
• •Balance Aspiration with Education: Pair beautiful, aspirational images with practical, educational captions. If you show a high-fashion look, break it down for your audience and explain how they can adapt elements of it into their own wardrobe.
• •Speak Directly to Your Client's Problems: Use language that shows you understand their pain points. Phrases like "closet full of clothes, but nothing to wear," "stuck in a style rut," or "shopping feels overwhelming" will resonate deeply.
• •Maintain a Voice of Polished Authority: Your tone should be that of a trusted expert. Avoid overly casual slang or jargon. Be clear, direct, and supportive, positioning yourself as the go-to guide for their style journey.
• •Tell a Story of Transformation: Use testimonials, client spotlights, and your own style evolution to build a consistent narrative. The core message is always about positive change. Frame your services not as a simple transaction, but as the start of a transformative journey.

Percepción Social

Expertise, Inspirational, Approachable

Ejemplos de Copy

• •This isn't just a 'before and after.' It's the moment a client sees their inner confidence reflected on the outside. We didn't just find new outfits; we unlocked a style that was hers all along. Ready to meet the most confident version of you? DM me for a personal consultation. #StyledByOrian #ImageConsultant #ConfidenceInStyle
• •Don't let your white blazer gather dust. This wardrobe hero can take you from boardroom chic to brunch-ready in seconds. Which look is your favorite? 1, 2, or 3? Save this for your next style dilemma! #StyleTips #WardrobeHacks #OrianStyle #PersonalStylist
• •Your Style, Elevated. Your Confidence, Unleashed. Orian Style is a personal styling service dedicated to helping you discover a wardrobe that is authentically you. Move beyond trends and build a timeless style that empowers you every single day. Let's begin your transformation.
• •Feeling uninspired by your closet? The Wardrobe Refresh is a 3-hour intensive session designed to breathe new life into what you already own. Together, we'll edit, style, and identify the key pieces you're missing to create dozens of new looks without starting from scratch. Limited spots available for this month. Book your session and let's rediscover the potential in your wardrobe.
• •What's your biggest style challenge right now? Let's solve it. Ask me anything!