Tono de Marca

Empowering, Inspirational, Spiritual, Mindful, Supportive, Nurturing, Authentic, Relatable, Positive, Optimistic

Valores de Marca

• •Abundance: This is a core concept, encompassing not just financial wealth but also an abundance of joy, love, fulfillment, and opportunity.
• •Empowerment: Helping individuals, particularly women, to reclaim their power, trust their intuition, and design their lives.
• •Transformation & Growth: A belief in the capacity for personal and professional evolution through mindset shifts and strategic action.
• •Authenticity & Inner Wisdom: Encouraging followers to connect with their true selves and inner guidance.
• •Spirituality & Connection: Valuing a deeper connection to oneself, others, and a higher purpose or universal energy.
• •Purpose-Driven Living/Business: Guiding individuals to align their actions with their deeper purpose.

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the specific tone words (e.g., empowering, spiritual, supportive, authentic, optimistic), a "we are/we are not" list (e.g., "We are encouraging, we are not condescending"), and examples of how to apply this voice across different platforms (website, social, email).
• •Embody Authenticity: Share genuine insights, stories, and even vulnerabilities (where appropriate) to build trust and connection. The voice should feel like it's coming from a real, empathetic person (Veronica Sagastume).
• •Focus on "You" (The Audience): Frame messaging around the audience's needs, desires, and transformations. Use inclusive language like "you," "your," and "we" (when referring to the community) to create a sense of partnership.
• •Maintain Positivity and Solutions-Oriented Language: Even when addressing challenges, maintain an underlying tone of hope and optimism. Focus on the potential for growth and the solutions offered.
• •Consistent Visuals and Language Cohesion: Ensure that the visual elements (colors, imagery) on social media and any other platforms align with and reinforce the verbal tone. The language style (sentence structure, vocabulary) should be consistent across all communications. If the fitness apparel is part of the broader Platinum Abundance vision, clearly articulate this connection in the brand messaging to avoid confusion.

Percepción Social

The brand is likely perceived as a source of motivation and spiritual guidance. Followers probably see Veronica Sagastume (the face on social media) as a knowledgeable coach and mentor in the realms of abundance and empowerment. The connection to her established expertise in business strategy and CFO consulting (BizFit Coaching, Fortified Accounting) could lend credibility and a practical grounding to her abundance coaching, suggesting an ability to translate mindset into tangible results.

Ejemplos de Copy

• •Instagram Post (Image: Serene, empowered woman looking towards a sunrise): "Unlock the boundless abundance that resides within you. ✨ It's not just about what you have, but who you are becoming. Ready to step into your power and manifest the life you truly desire? DM me 'ABUNDANCE' to explore how coaching can illuminate your path. #PlatinumAbundance #EmpoweredLiving #ManifestYourDreams #SpiritualGrowth #FemininePower"
• •Facebook Ad (Targeting women interested in entrepreneurship & personal development): "Tired of playing small? The world needs your unique gifts. At Platinum Abundance, we guide soul-driven women to build lives and businesses that are both purposeful and prosperous. Discover the mindset shifts and aligned strategies to turn your vision into reality. Click 'Learn More' for our free 'Abundance Activation' mini-course! #BusinessAbundance #FemaleEntrepreneur #MindsetMatters #CoachingForSuccess #VeronicaSagastume"
• •Email Subject Line for a Workshop: "Your Invitation: Align with Abundance - A Platinum Experience" Email Body Snippet: "Imagine a life where you operate from a place of unshakable inner peace and attract opportunities effortlessly. This isn't a distant dream; it's a reality waiting for you. Join our exclusive 'Align with Abundance' online workshop and receive the energetic tools + practical steps to elevate your frequency and create lasting prosperity... #PlatinumAbundanceWorkshop #SpiritualEntrepreneur #AbundanceMindset"
• •Tweet/Short Post: "True abundance flows when your inner world aligns with your outer actions. What's one small step you can take today towards your most abundant self? Share below! 👇 #PlatinumAbundance #DailyInspiration #MindsetShift"
• •Testimonial Post (Image: Client photo with a quote overlay): "'Working with Platinum Abundance transformed not just my business, but my entire outlook on life. I finally feel aligned and empowered!' - [Client Name]. Ready for your own transformation story? Let's connect. #ClientLove #AbundanceCoaching #RealResults #EmpowermentJourney"