Tono de Marca

Professional, confident, precise, technical, aspirational, and empowering.

Valores de Marca

• •Uncompromising Quality
• •Precision
• •Reliability
• •Expertise
• •Customer-Centric Innovation

Mejores Prácticas

• •Lead with the Benefit: Always start with the end result. Instead of saying "We sell washi painter's tape," write "Achieve flawless, razor-sharp paint lines." The promise of a perfect outcome is the primary motivator.
• •Use a Vocabulary of Precision: Consistently use strong, confident words like precision, flawless, engineered, superior, uncompromising, sharp, and guaranteed. This reinforces the brand's core value of quality.
• •Speak to the User's Professional Identity: Address your audience as the experts they are. Use phrases like "For the discerning artist," "For the professional designer," and "For the ambitious renovator." This validates their skills and positions the tape as their professional tool of choice.
• •Explain the "Why": Don't just state a feature; explain its benefit. It's not just "Made from Japanese washi paper," but "Made from ultra-thin Japanese washi paper to create a barrier that paint cannot bleed under."
• •Maintain Visual and Textual Harmony: Every piece of copy promising "clean crisp lines" must be paired with high-quality visuals that prove it. The satisfying shot of a perfect peel or a flawless final result is non-negotiable and provides the ultimate proof for the claims made in the text.

Percepción Social

Oranda Decor is perceived as a premium niche product, the go-to choice for professionals (artists and interior designers) who value precision. There's a slight disconnect between the broad brand name and the specific product line.

Ejemplos de Copy

• •The line between a good project and a great one is perfection. Deliver the impeccable finish your clients expect. Oranda Washi Tape—where detail defines design.
• •Protect your work. Perfect your lines. Oranda's Gentle Washi Tape adheres securely without damaging your canvas or paper. Focus on your art, we've handled the edges.
• •Stop settling for fuzzy lines and paint bleed. Get the professional results you deserve. Experience the "perfect peel" satisfaction with Oranda. Your project, perfected.
• •Rough surfaces? Humid conditions? No problem. Oranda Rugged Tape is engineered to adhere strong and remove clean, giving you a perfect line where other tapes fail.
• •One mission: the perfect line. Three solutions: Gentle, Universal, Rugged. Whatever your project, we have the tape for it. Discover the Oranda difference.