Tono de Marca

Caring & Empowering, Simple & Direct, Positive & Encouraging, Innovative (for some products)

Valores de Marca

• •Health & Wellness
• •Effectiveness
• •Simplicity & Ease of Use
• •Quality
• •Customer Satisfaction & Trust
• •Accessibility
• •Natural (for specific products)

Mejores Prácticas

• •Use aspirational and empowering language.
• •Showcase 'Quality' and 'Thoughtful Design': Subtly weave in mentions of the craftsmanship, materials (e.g., 'food-grade silicone')
• •Highlight innovative aspects (e.g., 'probiotic-powered formula')
• •Ensure product descriptions are simple and direct, focusing on tangible benefits.
• •Maintain a consistent positive and encouraging tone across all communications.

Percepción Social

Generally positive due to product quality, efficacy, convenience, and trust in natural aspects. Potential confusion with 'Aura Bloom' should be addressed.

Ejemplos de Copy

• •It's oral care that cares back.
• •Build healthy habits together, effortlessly.
• •Smile brighter, live better.
• •Smart, simple, effective – that's Oralbloom.
• •Discover the ease of a confident smile with Oralbloom.