Tono de Marca

Elegant, Authentic, and Conscious. The language is sophisticated and evocative, focusing on storytelling. It maintains a professional, respectful, and educational tone, befitting a luxury, eco-conscious brand.

Valores de Marca

• •Original
• •Qualitative
• •Exclusive
• •Natural
• •Authentic
• •Authenticity & Craftsmanship
• •Nature & Sustainability
• •Exclusivity & Rarity

Mejores Prácticas

• •Lead with a Narrative: Center the copy around the story of craftsmanship, nature, and authenticity. Every product has a background; use it to create an emotional connection.
• •Use Evocative and Elegant Language: Employ words that reflect the brand's values, such as "ancestral," "timeless," "soulful," "meticulous," and "conscious." Avoid slang, overly casual phrasing, or aggressive sales tactics.
• •Highlight the Artisan: Always give credit to the "masters" and "guardians" of the craft. This reinforces the value of the product and the brand's ethical commitment.
• •Emphasize Scarcity and Exclusivity: Use phrases like "limited series," "unique piece," and "exclusively for you" to underscore the rarity and special nature of the products, justifying the premium positioning.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy consistently matches the clean, sophisticated, and natural aesthetic of the brand's photography and website design across all platforms.

Percepción Social

OQENA is perceived as a niche, high-end artisanal brand. It appeals to consumers who value sustainability, unique design, handcrafted quality, and ethical production. The brand's focus on 'conscious' and 'sustainable' fashion attracts an ethically-minded clientele appreciative of premium positioning and the price point associated with authentic craftsmanship and limited-edition products.

Ejemplos de Copy

• •Website Headline: "Where Ancestral Craftsmanship Meets Modern Elegance. Discover Timeless Pieces, Woven with Nature and Soul."
• •Instagram Post: (Image: Close-up of a hand-woven raffia bag) "Each thread tells a story. Each weave holds a tradition. Our artisans, true masters of their craft, pour their passion and heritage into every creation. This isn't just a bag; it's a piece of art, a commitment to authenticity, and a celebration of sustainable elegance. #OQENA #ArtisanalLuxury #Handmade"
• •Facebook Ad: "Escape the ordinary. In a world of fleeting trends, choose pieces with meaning. OQENA offers exclusive, handmade collections that honor nature and the art of craftsmanship. Discover our limited series of raffia bags and hats and wear a story of authenticity. Shop Now."
• •Product Description: "Hand-crocheted by our partner artisans, this raffia hat is a testament to timeless style and natural beauty. The flexible, durable raffia fibers are sustainably sourced and meticulously shaped to create a unique piece that is both elegant and functional. Embrace the perfect imperfection of manual work and carry a piece of true craftsmanship."
• •Brand Story Snippet for "About Us" Page: "OQENA was born from a shared passion for travel, nature, and the preservation of ancestral skills. We journey to collaborate with craftspeople who are guardians of their traditions, ensuring that every piece we offer is not only beautiful but imbued with soul and a deep respect for the hands that made it."