Tono de Marca

Aspirational, educational, and intimately personal, blending luxury with approachability. It is empowering and relatable, with a focus on self-care and mental wellness.

Valores de Marca

• •Craftsmanship and Quality
• •Empowerment and Self-Care
• •Personal Connection and Legacy
• •Experience over Product

Mejores Prácticas

• •Always connect products and services to core values like self-care, empowerment, and legacy, leveraging the founder's story for emotional connection.
• •Employ descriptive, sensory language that evokes luxury, calm, and creativity, using terms like "signature," "bespoke," "artisan," and "serene."
• •Balance the brand's luxurious image with approachability, ensuring copy is inviting and positions luxury as an accessible investment in self-care.
• •Market experiences as a "journey" or "transformation," focusing on the memorable feeling and the unique skills or products gained.
• •Incorporate personal customer testimonials and social proof that highlight specific positive experiences and the founder's graciousness.

Percepción Social

Perceived as a high-quality, trustworthy, and unique service provider. Customers view workshops as special, highly recommended activities, and the founder is seen as an expert artisan and gracious host, projecting accessible luxury.

Ejemplos de Copy

• •Your signature scent is a story only you can tell. Discover the art of fragrance in our mobile scent-blending experience, where you become the creator. Guided by our expert artisan, you'll explore a world of exquisite oils to craft a perfume that is uniquely yours. Ready to design your new favorite scent? Tap the link in our bio to book your private workshop. #OpulenceByJAI #ScentBlending #CreateYourScent #LuxuryExperience #SelfCare
• •Light more than just a candle—ignite a moment of tranquility. Our "Peace of Mind" candle is hand-poured in small batches, blending serene notes of lavender and chamomile with a soft touch of sandalwood. It’s not just a fragrance; it's an invitation to pause, breathe, and invest in your well-being. Let this be the centerpiece of your self-care ritual.
• •Remember the magic? Let's create again.
• •The Ultimate Girls' Day In. We Bring the Luxury to You. Tired of the same old outings? Host an unforgettable scent-blending party with Opulence by JAI. Perfect for birthdays, bridal showers, or just because. We bring everything you need to create your own custom perfumes or body butters right in your home. Fun, creative, and utterly opulent. Learn more and book your Central Florida experience today!
• •Where Craftsmanship Becomes an Art Form. Discover Our Mobile Scent-Blending Workshops and Handcrafted Products.