Tono de Marca

practical, enthusiastic, and direct

Valores de Marca

• •Innovation and Novelty
• •Utility and Convenience
• •Accessibility

Mejores Prácticas

• •Lead with the Solution: Start every caption and description by addressing a problem or a need. Frame the product as the immediate and clever answer.
• •Use Action-Oriented Language: Employ strong verbs and a direct tone. Words like "Discover", "Transform", "Simplify", and "Order" should be common.
• •Keep it Concise and Scannable: Use short sentences, bullet points for features, and clear headings. The copy should be as efficient and easy to understand as the products themselves.
• •Maintain an Enthusiastic Voice: Use positive and exciting language (e.g., "incredible", "revolutionary", "your best ally") to reflect the innovative nature of the gadgets.
• •Always Include a Clear Call-to-Action (CTA): Every piece of content should guide the user on what to do next. Whether it's "Shop Now", "Learn More", or "Watch the Video", the path to purchase should be explicit.

Percepción Social

Still developing, primarily shaped by direct social media interactions. Characterized by customer curiosity (information-seeking), neutral-to-positive sentiment, and currently low brand recognition outside its own channels.

Ejemplos de Copy

• •Fresh juice at the office? Yes, it's possible. Forget cables and plugs. Our portable blender goes where you go so you can enjoy your favorite smoothies instantly. Powerful, compact, and ready for your day. Order yours at the link in our bio!
• •Clever solutions for everyday problems. From cleaning the toughest corners to projecting a movie on your wall. Discover the gadgets you didn't know you needed at Opongo. Which is your favorite? Explore the whole collection in our store!
• •Products that simplify your world. Free shipping on orders over $899 MXN.
• •New at Opongo! The gadget that will revolutionize the way you clean.
• •Your Privacy, Our Priority. Magnetic Anti-Spy Screen for iPhone. Keep your conversations and data safe from prying eyes. With our magnetic-installation screen, only you can see your screen. It fits perfectly, doesn't affect touch sensitivity, and gives you the peace of mind you deserve. Install it in seconds!