Tono de Marca

Aspirational, personal, and encouraging. It is friendly, direct, and often carries an undercurrent of female empowerment. The language is polished yet approachable, creating a sense of a trusted friend offering style advice, avoiding corporate jargon for an intimate, one-on-one conversational style. It's consistently positive, focusing on making customers feel confident and stylish.

Valores de Marca

• •Confidence
• •Modern Femininity
• •Curated Style
• •Quality
• •Authenticity

Mejores Prácticas

• •Write from a Personal Perspective: Always use "I" and "my" when communicating from Claudia's channels (e.g., "My favorite way to style this is..."). This reinforces the authentic, personal connection that is central to the brand.
• •Focus on the Feeling, Not Just the Feature: Instead of only describing a product's attributes (e.g., "100% cotton"), describe the feeling it evokes (e.g., "The soft, breathable cotton you'll want to live in").
• •Use Empowering and Aspirational Language: Incorporate words like "confidence," "elevate," "empower," "effortless," and "signature style" to align with the brand's core values.
• •Maintain a Clean and Polished Voice: Avoid overly casual slang or abbreviations. The language should mirror the sophisticated and chic aesthetic of the clothing itself—clear, concise, and elegant.
• •Foster a Community Through Questions: End social media captions with questions to encourage engagement and conversation (e.g., "How would you wear this?", "What does confidence look like to you?"). This builds on the perception of OPA as a community, not just a store.

Percepción Social

OPA is perceived as exclusive yet accessible, offering a chance to emulate a desirable and chic lifestyle. Its perception is shaped by followers of Claudia Dimopoulos, who view her as a style inspiration and credible fashion source. This creates a perception of a trusted, influencer-led boutique, distinct from conventional retail brands.

Ejemplos de Copy

• •The dress you'll make memories in. Effortlessly chic, endlessly versatile. This is more than just a dress; it’s a feeling. Tap to make it yours. #OPAstyle #ModernWoman
• •Meet your new go-to blazer. Designed for the woman who does it all, this piece combines timeless tailoring with a modern edge. Its structured silhouette empowers your look, taking you from boardroom confidence to evening elegance without missing a beat. Pair with our signature trousers for a complete statement.
• •Inside: My Personal Picks for a Style Refresh
• •3 ways to style our classic white shirt because great style should be easy. Which look is your favorite? ✨ #styletips #capsulewardrobe #boutiqueopa
• •Stop buying clothes. Start building a wardrobe. At OPA, we believe in curated pieces that empower you every day. Discover the collection inspired by confidence. Shop now.