Tono de Marca

Authentic & Relatable, Empowering & Celebratory, Informative & Helpful, Natural & Conscious, Community-Focused, Passionate, Positive & Uplifting

Valores de Marca

• •Quality & Efficacy
• •Natural Ingredients & Transparency
• •Sustainability & Environmental Respect
• •Empowerment & Self-Love
• •Innovation
• •Customer Focus & Trust
• •Inclusivity (Unisex)

Mejores Prácticas

• •Speak from Experience (or the Founder's Voice): Incorporate the 'why' behind the brand – often Jessica Pritchett's personal journey and commitment to loc care. This builds authenticity.
• •Prioritize 'Natural,' 'Gentle,' and 'Buildup-Free': These are key product differentiators and should be woven into product descriptions and benefits consistently.
• •Use Empowering and Celebratory Language: Focus on the beauty, strength, and individuality of locs. Avoid language that implies locs are a problem to be fixed; instead, they are to be cared for and celebrated.
• •Foster Community: Address the audience as part of a collective (e.g., #OOLICREW, 'loc family'). Encourage interaction and sharing of experiences to reinforce the supportive nature of the brand.
• •Educate and Inform Positively: When providing tips or explaining product benefits, maintain an encouraging and helpful tone. Position the brand as a knowledgeable partner in the customer's loc care journey.

Percepción Social

Trusted & Respected, Niche Expert, Community Builder, Authentic & Genuine, High-Quality Investment, Effective Problem Solver

Ejemplos de Copy

• •Headline: Love Your Locs. Naturally. Body: Your loc journey is unique, beautiful. Nourish it with OOLI BEAUTY. Our natural, buildup-free formulas are crafted with love and the finest ingredients because your crown deserves the best. Shine on. #OOLINaturally #LocLove
• •Headline: Finally! Loc Care That Understands. Body: Tired of products that just don't get your locs? So were we. That's why OOLI BEAUTY was born – from a passion for healthy, happy locs. Experience the difference of targeted care. Your locs will thank you. #OOLICARES #LocJourneySupport
• •Headline: From Our Founder's Heart to Your Hair. Body: Jessica Pritchett created OOLI out of her own 18+ year loc journey, searching for what truly works. Every bottle is a piece of that passion, made to help your locs flourish. Join the #OOLICREW! #BlackOwnedBeauty #LocGoals
• •Headline: Gentle Cleanse, Powerful Results. Zero Buildup. Body: Say goodbye to product residue and hello to vibrant, healthy locs! Our CLEANSE YOUR MANE™ Natural Shampoo is packed with goodness like aloe vera and baobab seed to hydrate and gently cleanse without stripping. Feel the OOLI difference. #CleanLocsHappyLocs #SulfateFreeCare
• •Headline: Unlock Your Locs' Full Potential. Body: Whether you're starting your journey or maintaining a mature crown, OOLI BEAUTY provides the nourishment and style your locs crave. Explore our oils, gels, and conditioners – all designed for the unique beauty of loc'd hair. Let your locs live their best life! #OOLILocs #HealthyHairJourney