Tono de Marca

Urban, Confident, and Community-Oriented

Valores de Marca

• •Authenticity
• •Quality & Excellence
• •Community
• •Innovation
• •Confidence

Mejores Prácticas

• •Use Urban Language Authentically: Incorporate slang and a direct, confident tone that resonates with the streetwear community. Words like "flow," "fit," "brutal," and "romperla" align with the brand's voice.
• •Highlight Quality and Origin: Always emphasize the premium materials (e.g., "algod Yana peruano") and the brand's origin ("Hecho en Cali"). This builds trust and justifies the product's value.
• •Foster a Sense of Community: Use inclusive language like " nete al movimiento," "nuestra comunidad," and "tu gente." Encourage user-generated content by asking followers to share their outfits with a specific hashtag.
• •Be Visually Driven: Copy should always complement strong visuals. Keep text concise and impactful, letting the product and brand aesthetic speak for themselves, especially on platforms like Instagram and TikTok.
• •Maintain Confidence and Attitude: The copy should be bold and assertive. Frame products not just as clothing, but as tools for self-expression and confidence. Sentences like "Define tu estilo" or "Actitud que se viste" capture this essence.

Percepción Social

The public and customer perception of onmotion.co is largely positive, positioning it as a go-to brand for high-quality, stylish urban wear in Colombia. Customers appreciate the unique, often pop-culture-inspired designs and the premium feel of the garments. The brand is seen as authentic and connected to the local Cali streetwear scene, which enhances its credibility. There is a strong sense of community, with customers proudly sharing their "fits" online.

Ejemplos de Copy

• •Tu estilo es tu statement. Nuestra nueva colección oversize no es solo ropa, es actitud. Calidad premium, flow que se siente. ¿Listo para romper la calle? Link en bio para llevarte el tuyo. #OnMotion #StreetwearDeVerdad #OversizePremium
• •Deja de buscar. El fit perfecto est Yana en On Motion. Dise Yanaos exclusivos, algod Yana premium y el estilo oversize que define tu flow. Hecho en Cali para el mundo. Compra ahora y paga contra entrega.
• •Hecha para destacar, no para encajar. Esta camiseta oversize est Yana confeccionada con algod Yana peruano de 290g, garantizando una comodidad y durabilidad brutales. El estampado de alta densidad resiste todo, como tu estilo. Es m Yana que una prenda, es parte del movimiento. #CulturaOnMotion
• •No seguimos tendencias. Las creamos. Este es el movimiento On Motion. Tu ciudad, tus reglas, tu estilo. 🔥 #OnMotion #CaliStyle #RopaUrbana #StreetwearColombia
• •Nuevos drops. El flow que estabas esperando.