Tono de Marca

Elegant, artisanal, and authentic, conveying quiet luxury and cultural pride with evocative and refined language that appeals to those who appreciate craftsmanship, heritage, and timeless style.

Valores de Marca

• •Heritage
• •Authenticity
• •Elegance
• •Quality
• •Modernity

Mejores Prácticas

• •Lead with Heritage: Always anchor the brand story in its Moroccan roots. Use terms like "artisanal," "handcrafted," "heritage," and "tradition" to reinforce authenticity.
• •Use Sensory and Evocative Language: Describe the feel of the silk, the intricacy of the embroidery, and the richness of the colors. Use words like "sumptuous," "flowing," "intricate," and "vibrant" to help the customer imagine the product.
• •Maintain an Elegant Voice: The tone should always mirror the premium quality of the garments. Write in a clean, sophisticated style. Avoid overly casual language, emojis (unless used sparingly and tastefully on platforms like Instagram), and slang.
• •Tell the Story Behind the Product: Frame each piece not just as clothing, but as a work of art. Explain the significance of a particular design or fabric (e.g., "Tlija fabric") to add depth and value.
• •Emphasize "Timeless" over "Trendy": Position the brand as an investment in timeless style. The copy should convey that these are pieces to be cherished for years, standing apart from the fleeting trends of fast fashion.

Percepción Social

Perceived as a positive, niche, high-quality luxury/premium brand successfully merging tradition with modernity in authentic Moroccan couture. Indirectly associated with trustworthiness and cultural richness due to shared names with a well-regarded hotel and a charitable organization.

Ejemplos de Copy

• •Draped in heritage, designed for today. Our latest silk kaftan is more than a garment—it's a story handwoven by Moroccan artisans. Feel the whisper of tradition in every thread. #DarLekbira #MoroccanKaftan #ArtisanalElegance #HandcraftedLuxury
• •Atelier Dar Lekbira: The Art of Moroccan Couture. Where timeless tradition meets contemporary elegance. Discover handcrafted pieces that transcend seasons.
• •Transforming a simple evening into a special occasion. ✨ The flow of this handwoven silk is everything. #Kaftan #MoroccanStyle #LuxuryFashion #DarLekbira
• •The Olive Grace 3-Piece Set: An ode to sophisticated grace, this ensemble is crafted from a luxurious silk blend. Featuring intricate, hand-finished embroidery, it embodies the perfect balance of traditional artistry and modern design, ensuring you move with effortless elegance.
• •An Invitation to Elegance | Discover Our Newest Arrivals