Tono de Marca

supportive, professional, and encouraging

Valores de Marca

• •Quality & Effectiveness
• •Flexibility & Accessibility
• •Goal-Orientation
• •Community & Integration
• •Personalization

Mejores Prácticas

• •Always Connect Features to Benefits: Don't just say "we have native teachers." Instead, say "Learn from native teachers so you can master authentic pronunciation and speak with confidence." Always answer the "so what?" for the student.
• •Lead with the Learner's Goal: Structure copy around what the student wants to achieve (e.g., "Pass Your Exam," "Order Coffee in Dutch," "Build a Life in the Netherlands"). This makes the message more compelling and relatable than just listing course names.
• •Use an Encouraging and Empathetic Tone: Acknowledge that learning a language is challenging. Use encouraging words like "master," "achieve," "succeed," "your journey," and "we'll help you." This builds a supportive brand persona.
• •Showcase Social Proof and Success: Regularly feature testimonials, student success stories (especially about passing exams or getting jobs), and positive reviews. This builds trust and validates the effectiveness of the courses.
• •Maintain a Balance of Professionalism and Warmth: Use a professional tone when discussing course certifications, methodology, and structure. Switch to a warmer, more personal tone for social media interactions, blog posts, and community engagement to foster a sense of belonging.

Percepción Social

Generally positive, emphasizing quality teachers and structured approach; seen as effective for goal-oriented learners, with a strong appeal for its hybrid online and in-person model, though quality is often perceived as teacher-dependent.

Ejemplos de Copy

• •Headline: Tired of feeling lost in Dutch conversations? Body: Go from silent observer to confident speaker. Our interactive online courses, led by native teachers, are designed to get you speaking Dutch from day one. Join a small group of learners just like you and finally make the Netherlands feel like home. CTA: Find Your Perfect Course.
• •Headline: Learn Dutch the Right Way. Body: With officially certified courses and over 40 qualified native teachers, we provide the structure and support you need to achieve fluency. Whether you're starting from scratch or preparing for your state exam, your journey to mastering Dutch starts here. CTA: View All Courses.
• •Image: A photo of a diverse group of students smiling in a classroom or a Zoom gallery view. Caption: That feeling when 'de' or 'het' finally clicks. 😄 Learning Dutch is a journey, and it's better together. Tag your favorite study buddy from your Dutch First class! #DutchFirst #LearnDutch #DutchLanguage #LivingInTheNetherlands
• •Subject: Your Inburgering Exam Date is Coming. Are You Ready? Body: Don't leave your Inburgering exam to chance. Our specialized preparation courses are officially certified and designed to give you the skills and confidence to pass. We cover everything you need to know, from language proficiency to cultural knowledge. Enroll today and take the final step in your integration journey. CTA: Secure Your Spot.
• •(15-second skippable ad script) (Video shows clips of someone studying on a laptop in a cafe, then in a physical classroom) Voiceover: Whether you're in Utrecht or anywhere in the world, you can master Dutch on your schedule. With Dutch First's online and classroom courses, you choose how you want to learn. On-screen text: Dutch First: Learn Dutch, Your Way. CTA: Start Learning Now.