Tono de Marca

Aspirational, creative, and community-centric. The language is youthful, slightly informal yet passionate, evoking imagination, comfort, and exclusivity. It uses words like "dreamlike," "journey," "unexpected," and "cozy" to create an inviting and whimsical atmosphere for an audience valuing self-expression and unique, high-quality products.

Valores de Marca

• •Originality and Self-Expression
• •Quality and Comfort
• •Innovation and Exclusivity
• •Customer-Centric Approach

Mejores Prácticas

• •Embrace the 'Dreamlike' Lexicon: Consistently use words that evoke imagination, comfort, and wonder, such as "unfold," "journey," "cloud-like," and "escape," to reinforce the brand name and tagline.
• •Focus on the Feeling: When describing products, go beyond features. Explain how the apparel makes the wearer *feel*—emphasizing comfort, calm, and the confidence that comes from self-expression.
• •Speak Authentically to the Community: While incorporating anime references, do so in a way that feels natural and authentic, not forced. This demonstrates a genuine understanding of the target audience.
• •Highlight Quality and Exclusivity: Always mention the premium materials and the limited nature of the drops. This justifies the price point and creates a sense of value and urgency.
• •Maintain a Consistent, Passionate Voice: Whether on social media, the website, or in customer service emails, the tone should remain approachable, enthusiastic, and passionate about both the anime culture and the quality of the fashion.

Percepción Social

Onirique is perceived as a niche, premium fashion label for anime enthusiasts seeking stylish and comfortable apparel beyond typical fan merchandise. Customers generally express high satisfaction with product quality, comfort, and design uniqueness. The products are sometimes associated with a 'calming effect' due to thoughtful design. The return policy for pre-orders and customer-borne return costs are points of consideration.

Ejemplos de Copy

• •Escape the ordinary. Our CozyCloud Hoodie isn't just an item of clothing; it's a wearable dream. Crafted from premium, 440gsm cotton for a hug you can wear. Limited drop now live. #Onirique #AnimeFashion #CozyCloud
• •Introducing the 'Hajimari' Jogger. 'Hajimari' (始まり) means 'beginning,' and these joggers are the start of a new chapter in comfort. Meticulously designed with a relaxed fit for effortless movement and embroidered with over 100,000 stitches, they are a testament to durability and art. Unfold your dream in every thread.
• •Your Dream Is Here. The Maō Collection Has Arrived.
• •Tired of the same old anime merch? Onirique delivers unexpected, dreamlike designs for the modern fan. Our latest collection is inspired by the legends you love but crafted with a style you've never seen before. Discover the difference. Shop Now.
• •That feeling when your dream arrives.