Tono de Marca

Elegant, Aspirational, and Direct.

Valores de Marca

• •Quality Craftsmanship
• •Inspiration and Beauty
• •Accessibility

Mejores Prácticas

• •Create a Brand Style Guide: Develop a comprehensive document that outlines the brand's voice, tone, preferred vocabulary, and grammar rules. This guide ensures that anyone creating content, from a social media manager to a web designer, speaks with one unified voice.
• •Define Your Core Message: Clearly articulate what the brand stands for. For Onica, this would be messages of 'designer-led quality,' 'timeless elegance,' and 'inspired craftsmanship.' Every piece of copy should reinforce these core ideas.
• •Know Your Audience: Understand the ideal customer's aspirations, lifestyle, and pain points. The copy should speak directly to this persona, using language that resonates with their desires for quality, style, and confidence.
• •Maintain Consistency Across All Platforms: The brand's tone should feel familiar whether a customer is reading a product description, an email, or a social media post. Shifting between overly casual and formal language can confuse the audience and dilute the brand identity.
• •Tell a Story: Go beyond simply describing products. Use copywriting to tell the story of the garment, the inspiration behind it, or the feeling it evokes. This creates an emotional connection with the audience, turning a simple purchase into a more meaningful experience.

Percepción Social

Due to low online visibility, public perception is limited to existing customers and TikTok followers. Within this small sphere, the brand is perceived as a provider of stylish, quality womenswear. The overall perception is one of relative obscurity in the wider digital marketplace.

Ejemplos de Copy

• •Introducing the Solstice Collection. Each piece is meticulously designed and crafted to move with you, embodying the effortless elegance of the modern woman. Discover timeless silhouettes and superior quality that are made to last. Your new statement piece awaits.
• •The art of dressing well is a form of self-expression. Our Natalia Dress, with its fluid lines and impeccable tailoring, speaks volumes. Designed not just for an occasion, but for the woman who commands it. #OnicaFashion #ElegantStyle #DesignerWear
• •From a vision to your wardrobe. ✨ We pour artistry and precision into every garment. This is how the Lucida Dress comes to life. #FashionDesign #MadeInSA #LuxuryFashion #Onica
• •Welcome to the world of Onica. As a thank you for joining our community, please enjoy 10% off your first order. Prepare to discover fashion that is designed with intention and crafted with care. [Shop Now]
• •Onica House of Fashion was born from a simple idea: to create beautiful, high-quality garments that celebrate the woman who wears them. As designers, manufacturers, and retailers, we oversee every step of the journey, ensuring each piece meets our exacting standards of elegance and durability. We're not just making clothes; we're crafting confidence.