Tono de Marca

Adventurous & Aspirational, Stylish & Youthful, Authentic & Approachable, Casual & Relatable

Valores de Marca

• •Self-Expression
• •Quality & Craftsmanship
• •Elevating Everyday Style
• •Durability
• •Joy in Simplicity & Adventure

Mejores Prácticas

• •Embrace the "On The Way" Spirit: Infuse a sense of adventure, journey, and readiness for new experiences into your language.
• •Stay Authentic & Relatable: Use a friendly, down-to-earth voice. Share behind-the-scenes glimpses if appropriate and continue to highlight the #smallbusiness aspect.
• •Keep it Visually Connected: Ensure copy complements the brand's strong visual identity (outdoors, travel, stylishly casual). Use descriptive language that evokes these scenes.
• •Be Youthful but Timeless: While engaging on trendy platforms, focus on the lasting quality and style of the products. Avoid overly fleeting slang if it doesn't align with the "made to last" value.
• •Highlight Individuality & Quality: Remind customers that ONETWELVES products are about self-expression, quality materials, and elevating their personal style.

Percepción Social

Generally perceived as a trendy brand specializing in fashion accessories, particularly trucker hats, with a distinct outdoor and travel-inspired aesthetic.

Ejemplos de Copy

• •Instagram Post (Image: Trucker hat on a dashboard, scenic road ahead): Ready for wherever the road takes you. Our 'On The Way' trucker – your partner for every adventure. #Onetwelves #OnTheWay #AdventureReady #StreetStyle
• •TikTok Video Caption (Video: Quick cuts of different people styling ONETWELVES hats): Your vibe, your style, your journey. ONETWELVES is here for all of it. ✨ #OnetwelvesStyle #ExpressYourself #TruckerHatLove #OutfitInspo
• •Website Product Description (for a new bag): Crafted for the daily hustle and the weekend escape. The [Product Name] bag combines quality craftsmanship with effortless style, because life’s too short for boring accessories. Made to last, ready for your next 'On The Way' moment. #Onetwelves #EverydayElevated
• •Email Subject Line (for a new collection launch): New Drops! Fresh ONETWELVES Gear for Your Next Adventure 🌲
• •Instagram Story (Poll): Weekend plans: Mountains ⛰️ or City Lights 🌃? Either way, we've got the cap for it. #Onetwelves #OnTheWay