Tono de Marca

The predominant tone is authentic, raw, and passionate. It is also knowledgeable and respectful of musical traditions, defiant and determined, reflecting struggles and artistic inspirations. It is confident in its musical abilities and unapologetic about its unique sound, not overly polished or corporate, but grounded in real experiences.

Valores de Marca

• •Musical Authenticity
• •Creative Fusion
• •Resilience and Determination
• •Respect for Roots
• •Collaboration

Mejores Prácticas

• •Prioritize Authenticity: Always communicate in a genuine and straightforward manner. Avoid overly corporate or polished language. Let the passion for the music shine through.
• •Tell Your Story: Consistently weave in the narrative of your brand's origins, struggles, and triumphs. This builds a deeper connection with your audience.
• •Focus on the Music: Your copywriting should always circle back to the music itself. Describe the sound, the emotion, and the creative process in a way that is evocative and compelling.
• •Engage with Your Community: Your tone should be approachable. When interacting with fans and other artists, maintain a respectful yet down-to-earth demeanor.
• •Be Confident, Not Arrogant: Your copy should reflect confidence in your musical abilities and your unique place in the industry, without coming across as boastful. Let the quality of your work speak for itself.

Percepción Social

The perception of these "Dogtown" bands is that of serious, dedicated musicians deeply invested in their craft. They are seen as creators of "clever music" and are respected for their technical skills and "impeccable resumes." Fans and critics appreciate their ability to innovate while honoring genre roots. The "Dogtown" association also lends an air of edginess and counter-cultural credibility, signifying groups with distinct, hard-won identities rather than mainstream, manufactured acts.

Ejemplos de Copy

• •We poured our grit, our stories, and our sound into every track. This isn't just an album; it's a testament to where we've been and where we're going. [Album Name]. Out now.
• •Forget what you think you know about live music. We're bringing raw energy and real passion to the stage. Join us for a night of unfiltered sound. Get your tickets now.
• •Late nights, countless takes, and a whole lot of heart. This is where the magic happens. Here’s a look at the making of our next single.
• •It's always been about the music. From the back rooms to the main stage, our commitment has never wavered: to play the music we love, our way. #AuthenticMusic
• •Wear the sound. Our new line of merch is for the outsiders, the rebels, and the true music lovers. This isn't just a t-shirt; it's a piece of the story.