Tono de Marca

Honest, Edgy, and Approachable

Valores de Marca

• •Self-Expression
• •Honesty and Transparency
• •Accessibility and Fair Pricing
• •Real Effort over Perfection
• •Community Connection

Mejores Prácticas

• •Speak Directly and Honestly: Always use "we" and "you." Address the customer like a peer. Avoid corporate-speak and be transparent about business practices, including both strengths and weaknesses. This reinforces the core value of honesty.
• •Embrace the "Anti-Hype" Stance: Position the brand as an alternative to mainstream, over-marketed fashion. Use phrases like "no fantasy," "not chasing hype," and "real clothes" to ground the brand in authenticity.
• •Focus on Feeling, Not Just Features: While mentioning quality is important, the copy should prioritize how the clothes make the wearer feel—confident, comfortable, and free to be themselves. Connect the apparel to life experiences and self-expression.
• •Keep it Edgy and Concise: The tone is modern and direct. Sentences should be clear and impactful. Use a confident, slightly rebellious voice that reflects the streetwear aesthetic without being aggressive.
• •Ensure Consistency Across All Channels: The honest, approachable voice from the "About Us" page should be the same voice used in customer service emails, social media captions, and ad copy. Inconsistency, especially between marketing and support, can damage the trust the brand aims to build.

Percepción Social

The public perception of OLUOLIN is divided. Positively, customers praise stylish, comfortable, and affordable streetwear with unique designs and good quality for the price, alongside responsive customer service for some. Negatively, it's often seen as fast-fashion or dropshipping, with common complaints about slow shipping from China and an expensive, impractical return policy, undermining claims of quality and sustainability.

Ejemplos de Copy

• •Not your average hoodie. This is our Heavyweight Solid Hoodie—designed for comfort, built for the streets. No fantasy, just a damn good hoodie that feels right. Wear it how you want. #OLUOLIN #UrbanStreetwear #GenderlessFashion
• •Subject: Real clothes for real life. We're not into the whole 'perfect' thing. Our clothes are for the 3 a.m. talks, the wrong turns that become adventures, and the everyday grind. We focus on real comfort, honest pricing, and designs that let you be you. No hype. Just style that lasts. Shop the new collection.
• •We're not perfect, and we won't pretend to be. But we're trying. Your order now ships in 100% biodegradable mailers. It’s a small step, but it’s an honest one. #RealEffort
• •Tired of the same old styles? OLUOLIN is for those who create their own lane. We make gender-fluid streetwear that’s bold, minimal, and doesn't break the bank. Join the urban revolution. Shop Now.
• •The OLU ACE sneaker. Main-character energy for your everyday. We took the classic court vibe and gave it our edge—clean lines, bold attitude. Because style shouldn't be complicated. Just comfortable, durable, and unapologetically you.