Tono de Marca

personal, heartfelt, and eco-conscious. It is also relatable, authentic, friendly, inviting, casual, creative, and community-focused.

Valores de Marca

• •Sustainability
• •Handmade & Quality Craftsmanship
• •Uniqueness & Personalization
• •Community & Small Business

Mejores Prácticas

• •Lead with the "Why": Always connect the products back to the core values of sustainability and heartfelt craftsmanship. Whether it's a scrunchie or a memory bear, the story is about giving materials a second life.
• •Use "Founder Voice": Maintain the personal, friendly tone established by Alysia. Use "we" and "I" to tell stories, making the brand feel like a conversation with a passionate creator, not a faceless company.
• •Emphasize Scarcity and Uniqueness: Consistently highlight that products are made from limited, thrifted fabrics. This creates a sense of urgency and reinforces the value of owning a unique, non-mass-produced item.
• •Show, Don't Just Tell: In all content, especially on social media, showcase the process. Behind-the-scenes videos of sourcing fabrics, sewing, and packaging reinforce the "handmade" and "small business" values.
• •Engage with the Community's Emotions: For memory products, use empathetic and sentimental language. For accessories, focus on the joy of finding a unique, eco-friendly style. Acknowledge the emotional connection customers have with the products.

Percepción Social

The public perception appears to be very positive, particularly among those who have purchased custom items. The brand is seen as a cherished local artisan business. Customers who buy memory bears express deep emotional satisfaction, viewing the products not just as items, but as treasured keepsakes made with genuine care. The brand is perceived as authentic, environmentally responsible, and driven by a personal passion.

Ejemplos de Copy

• •From a tiny sleeper to a forever friend. ✨ We had the honor of creating this sweet memory bear from a little one's first-year outfits. Every stitch is a story, every patch a moment saved. We believe in giving cherished clothes a second life, not just as a keepsake, but as a hug you can hold. #Ollieandnash #MemoryBear #HandmadeWithLove #SustainableKeepsake
• •Unique by Nature, Sustainable by Design. Discover handmade accessories and keepsakes crafted from repurposed fabrics, because style shouldn't cost the earth.
• •Your everyday essential, made extraordinary. Our luxe scrunchies are handcrafted from limited-edition, thrifted fabrics, giving you a unique style while being kind to the planet. Gentle on your hair, gentle on the environment. Find your one-of-a-kind pattern before it’s gone!
• •It’s Here! The Spring Collection (Made From Something Old & Something New)
• •Turning thrifted fabrics into your new favorite hair clip! ✨ This is how we give forgotten textiles a glow-up. Small biz, big heart, sustainable style. #Handmade #SmallBusinessCanada #Upcycling #Mompreneur