Tono de Marca

Whimsical & Heartfelt

Valores de Marca

• •Creativity & Imagination
• •Family
• •Handmade Quality & Uniqueness
• •Joy & Silliness

Mejores Prácticas

• •Lead with the "Why": Always circle back to the core values. Start copy with the concepts of imagination, family, or the magic of play before describing the product's features.
• •Use Whimsical Language: Incorporate words like "silly," "magical," "adventure," "dreamed up," and "creation." Describe products as "friends," "creatures," or "characters" rather than just "items" or "products."
• •Highlight the "Handmade" Aspect: Consistently use phrases like "one-of-a-kind," "limited edition," "crafted by our family," and "sewn with love." This reinforces the brand's unique selling proposition and justifies its quality.
• •Tell the Story: Weave the brand's origin story and family-run nature into marketing materials whenever possible. This builds an emotional connection and fosters trust that larger competitors cannot replicate.
• •Maintain a Warm and Personal Voice: Write as if you are speaking to a friend. Use "we" and "our family" to create a personal connection. Keep sentences clear, heartfelt, and free of corporate-speak.

Percepción Social

The brand is perceived as a creator of unique, high-quality, handmade goods that are charming, lovable, and evoke a sense of nostalgia and trust due to its grassroots, family-oriented nature.

Ejemplos de Copy

• •Say hello to Sparkle-Fluff! Dreamed up on a rainy Tuesday and brought to life with the softest fleece and a little bit of silliness. Each one is handmade by our family, for yours. Ready for a new home and endless adventures! #OliviasKloset #HandmadeToys #MonsterLove
• •Give a gift as unique as they are. Our one-of-a-kind monster hats and puppets are sewn with love and imagination, ready to make this winter the most memorable one yet. Forget the factory, choose family.
• •Remember when toys were made to last? We never forgot. Olivia’s Kloset brings back the magic of childhood with handmade fleece friends that are built for play and crafted for cuddles. Spark their imagination.
• •It all started with a hat just like this one. Hand-sewn from ultra-soft fleece to keep ears, cheeks, and necks warm, this friendly monster is more than just winter wear—it's a burst of joy for gray days. Features a gentle velcro chin strap so the fun stays put.
• •From a simple joke about a hat with eyeballs to a closet full of handmade friends, our journey has been one of family, creativity, and a whole lot of fleece. Every stitch is a piece of our story, and we're so happy to share it with you.