Tono de Marca

Aspirational, passionate, and educational

Valores de Marca

• •Quality
• •Inspiration & Creativity
• •Family & Connection
• •Customer Experience
• •Integrity & Transparency

Mejores Prácticas

• •Develop a Brand Voice Guide: Document Olivelle's specific tone (aspirational, passionate, educational), core values, target audience, and provide clear do's and don'ts with examples. This ensures anyone writing for the brand understands the desired communication style.
• •Focus on Storytelling: Weave in the brand's origin story, the founders' passion, and the journey of the ingredients. This humanizes the brand and reinforces its values of family, quality, and dedication.
• •Educate and Inspire, Don't Just Sell: While the goal is to sell products, the copy should primarily aim to educate customers about flavor, inspire them with culinary ideas, and empower them in the kitchen. Highlight the 'how-to' and the 'why it's special.'
• •Use Sensory and Descriptive Language: Engage the senses by describing the aromas, tastes, and textures of the products. Use evocative words that convey quality, freshness, and the richness of flavors.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's website copy, social media posts, email newsletters, or product descriptions. While the specific message might adapt to the platform, the underlying voice and personality should remain distinctly Olivelle.

Percepción Social

Customers and the public generally perceive Olivelle as a provider of high-quality, premium gourmet products that can significantly enhance cooking. The brand is seen as a source of unique and flavorful ingredients that can elevate simple dishes. There is a strong sense of trust in the brand's commitment to quality ingredients.

Ejemplos de Copy

• •Headline: Unlock a World of Flavor. Body: Tired of the same old meals? Discover Olivelle's curated collection of artisanal olive oils, vibrant balsamic vinegars, and hand-blended spices. Let us guide you in transforming everyday cooking into an art form. Because quality ingredients are the secret to unforgettable dishes.
• •Headline: From Our Family Farm to Your Family Table. Body: At Olivelle, flavor is a journey. We partner with dedicated small-family farms and personally select the finest ingredients to bring you unparalleled taste and quality. Taste the passion in every drop and every pinch.
• •Headline: Become a Flavor Virtuoso. Body: Not sure how to use that Black Truffle Infused Olive Oil or Harvest Fig Balsamic? Explore our inspiring recipes and tips! We believe everyone can create culinary masterpieces, and we're here to show you how. Elevate your kitchen confidence with Olivelle.
• •Headline: The Art of Simplicity. The Joy of Flavor. Body: Experience how the purest ingredients can make the biggest impact. Our all-natural salts and seasonings contain no fillers, just pure, bold flavor. Simple, clean, and delicious – just the way cooking should be.
• •Headline: More Than Ingredients, It's an Experience. Body: We invite you to explore "The Art of Flavor®". From the robust notes of our single-estate olive oils to the complex sweetness of our aged balsamics, each product is a promise of quality and an inspiration for your next culinary adventure. Create moments, create memories, create with Olivelle.