Tono de Marca

Sophisticated, Elegant, Aspirational

Valores de Marca

• •Elegance and Luxury
• •Unique Design
• •Quality Craftsmanship
• •Inspiration for the Home

Mejores Prácticas

• •Use Elevated Language: Employ sophisticated and evocative words. Instead of "nice" or "cool," use terms like "exquisite," "sophisticated," "elegant," "radiant," and "meticulously crafted."
• •Focus on "The Why": Don't just sell a product; sell the feeling it creates. Copy should focus on transformation, lifestyle, and the experience of living in a beautiful home.
• •Maintain Visual and Textual Harmony: Ensure all brand copy, from website text to future social media posts, reflects the same high-end, glamorous aesthetic as the product photography. The words should match the pictures.
• •Create a Brand Lexicon: Develop a list of approved brand-aligned words and phrases (e.g., "divine," "sanctuary," "elevated," "timeless glamour") and a list of words to avoid (e.g., "cheap," "deal," "funky").
• •Establish a Social Media Presence: To build a brand identity and avoid confusion, securing social media handles (e.g., @OlimposHome, @OlimposDecor) is critical. The tone on these platforms should be a direct extension of the website: inspirational, visually stunning, and elegantly articulated.

Percepción Social

The brand wants to be perceived as a premium, exclusive destination for discerning homeowners who appreciate modern glamour. It targets customers who are style-conscious, invest in their living spaces, and aspire to a sophisticated lifestyle. The name "OLIMPOS" (Olympus) itself suggests a divine, supreme, or top-tier status, which is the perception the brand is clearly cultivating.

Ejemplos de Copy

• •Transform your space into a sanctuary of style. Our new collection of golden accents is crafted to capture the light and the admiration of all who enter. Discover divine details. Discover OLIMPOS.
• •Elegance is a statement. Make yours with the timeless beauty of solid marble and gleaming metallics. The centerpiece of a magnificent room is waiting for you. #OlimposHome #GlamourDecor #InteriorLuxury
• •Your Home, Elevated. Explore unique furniture and decorations that blend modern design with timeless glamour. Create a space you'll love to live in.
• •An Invitation to Elegance | Discover Our Newest Arrivals
• •Illuminate your evenings with more than just light. Our Astoria Crystal Lamp is designed not only to brighten a room but to adorn it. Each facet is cut to create a dazzling display, turning everyday lighting into an extraordinary experience.