Tono de Marca

Authentic, Conscious, and Joyful

Valores de Marca

• •Comfort
• •Respect
• •Fun
• •Simplicity

Mejores Prácticas

• •Lead with Values: Always anchor the copy in the core values of Comfort, Respect, and Fun. Whether it's a product description or a social media post, at least one of these pillars should be evident.
• •Use Simple, Authentic Language: Avoid corporate jargon or overly complex terms. Write as if you are speaking directly to a friend. Use phrases like "we believe," "our passion is," and "for us, it means" to maintain a personal and authentic tone.
• •Emphasize the "Why": Don't just say the clothes are sustainable; explain how. Mentioning the use of "surplus fabrics" or "limited collections" tells a tangible story that reinforces the brand's commitment to respect for the environment.
• •Celebrate Color and Joy: Use descriptive, positive, and evocative words when talking about the designs. Connect colors to emotions like "joy," "fun," and "life" to build a consistent emotional identity for the brand.
• •Maintain a Consistent Narrative Across Platforms: Ensure the story told on the website's "About Us" page aligns with the captions on Instagram and the text in Facebook ads. This consistency builds trust and a clear, memorable brand identity.

Percepción Social

The perception is that of a small, local, and artisanal business with a clear, positive mission. The brand is perceived as genuine and purpose-driven rather than a large-scale commercial entity. It appeals to a niche of consumers who are environmentally conscious and value unique, handcrafted apparel.

Ejemplos de Copy

• •Color is life. And joy. And the feeling of a perfect Saturday. Our latest collection is designed to be as vibrant and full of fun as you are. Made with respect for the planet from limited-edition fabrics, because feeling good should also be doing good. Simple, comfortable, and full of joy. #Olandwear #SustainableFashion #WearYourJoy #MadeInBarcelona #SlowFashion
• •Fashion That Feels Good, Inside and Out. At Oland, we see beauty in forgotten things. We rescue surplus fabrics to create beautiful, limited-edition collections for active, conscious women. It’s our way of respecting the planet while creating clothes you’ll love to live in. Discover comfortable, sustainable style, designed and made in our Granollers workshop. Shop the collection now.
• •The All-Day Jumpsuit in Ocean Blue. The ultimate in pleasant simplicity. This jumpsuit combines the freedom of a relaxed fit with the softness of our signature knit fabric. Designed from basic geometric shapes, it adapts to your body for all-day comfort, whether you're working from home or exploring the city. Crafted with love and respect for the environment from limited-run textiles. Be comfortable. Be joyful. Be you.
• •Oland started as a hobby—a passion for creating things that bring joy. Today, it’s a promise. A promise to create comfortable, beautiful clothing for women who, like us, love the planet. We believe in simplicity, in fun, and in respecting our world by making conscious choices, like using limited-run fabrics to give them a second life. Every piece is a piece of our story. We’re glad you’re here to be part of it.
• •New Colors, Same Values ✨ Hi [Name], Ready for a splash of fun? Our new collection has just arrived, full of the vibrant colors we love! As always, every Oland piece is designed for comfort and crafted with respect for our planet from beautiful, limited-edition fabrics. Simple designs, made to make you happy.