Tono de Marca

approachable, expert, and value-driven

Valores de Marca

• •Quality & Craftsmanship
• •Accessibility & Affordability
• •Inclusivity & Consideration
• •Customer Trust

Mejores Prácticas

• •Lead with Value: Always frame the product's benefits in terms of quality and affordability. Phrases like "luxury for less," "inspired by," and "long-lasting scent" should be staples in the copy.
• •Tell the Story: Weave the narrative of a family craft and a dedicated perfumer (Ash) into "About Us" pages, social media bios, and occasional posts. This builds authenticity and trust.
• •Use Customer Language: Incorporate words and phrases from your 5-star reviews into your marketing copy. Terms like "perfect dupe," "compliment-getter," and "lasts all day" are powerful social proof.
• •Be Direct and Clear: Avoid overly poetic or ambiguous fragrance descriptions. While the language should be appealing, the primary goal is to clearly communicate what the scent is like and why it's a good choice (e.g., "A vibrant and citrusy scent inspired by...").
• •Emphasize Key Features: Consistently mention "alcohol-free," "handmade," "pure perfume oil," and "Singapore-based" where appropriate. These are key differentiators that appeal to your target audience's values and needs.

Percepción Social

Highly positive, viewed as a trusted source for high-quality fragrance dupes, a smart alternative, and a niche authority within the perfume oil community, evidenced by positive reviews and a 'Star Seller' badge on Etsy.

Ejemplos de Copy

• •Love the scent, not the price tag. Why spend a fortune to smell amazing? Our pure perfume oils are inspired by your favorite designer fragrances, handcrafted to last all day, and always alcohol-free. Swipe to discover your new signature scent. Shop the collection - Link in Bio!
• •Generations of Perfumery in Every Bottle. From our family to you. Our perfumer, Ash, continues a decades-long tradition of blending exquisite, long-lasting perfume oils. Experience the rich, complex notes of our handmade fragrances. Learn Our Story & Find Your Scent.
• •Our Inspiration of English Pear & Freesia. Crisp, fruity, and floral. This scent captures the essence of a golden orchard. Our pure oil formulation is alcohol-free, making it gentle on the skin and perfect for everyone. A few drops are all you need for a fragrance that truly lasts. Add to Cart.
• •A Gift For Our Favorite Customers. We've noticed you have great taste! As a thank you for your support, here's a 15% discount on your next order. It's the perfect time to stock up on your signature scent or explore a new one from our collection of handcrafted perfume oils. Claim Your Discount.
• •TikTok Video: (Video shows a fast-paced montage of perfume oil bottles and positive review screenshots) On-screen text: 'Your favorite $150 perfume...' '...for under $20?' 'Yep.' 'Alcohol-free & lasts 24hrs+' 'Oil Perfume Shop'. Caption: Don't break the bank to smell incredible. #perfumedupe #perfumeoil #fragrancetiktok