Tono de Marca

Artisanal, Natural, and Contemplative

Valores de Marca

• •Creativity & Self-Sufficiency
• •Tradition & Heritage
• •Sustainability & Natural Materials
• •Authenticity & Handcraftsmanship
• •Mindfulness & Connection

Mejores Prácticas

• •Embrace Evocative, Natural Language: Use descriptive words that connect to nature, seasons, and sensory experiences (e.g., "crisp autumn air," "soft, earthy wool," "the quiet hum of the spinning wheel").
• •Tell the Story Behind the Product: For each item, briefly mention its origin, the materials used, or the traditional technique it represents. This reinforces the values of authenticity and heritage.
• •Focus on the 'Why,' Not Just the 'What': The copy should speak to the feeling of creating. Instead of just "Buy this kit," try "Find a moment of peace and create something beautiful." This taps into the value of mindfulness.
• •Maintain a Consistent Lexicon: Use words like "Artisanal," "Handmade," "Natural," "Traditional," "Create," and "Mindful" throughout all communications to build a strong and recognizable brand voice.
• •Speak Directly to the Maker: Address the audience as fellow creators. Use inclusive language that assumes they are part of a community that values craft, skill, and creativity. For instance, use phrases like "For the dedicated spinner" or "If you love the feel of natural fibers."

Percepción Social

Due to its limited online presence, the social perception of Oíche Rua is likely confined to a niche audience of crafters, fiber artists, and individuals interested in sustainable, handmade goods. For customers, the brand is likely perceived as a hidden gem, a source of high-quality, unique materials and valuable skills, seen as authentic, trustworthy, and knowledgeable. For the general public, the brand has virtually no public perception and is largely invisible, which presents both a challenge for growth and an opportunity to carefully cultivate a specific image as it expands.

Ejemplos de Copy

• •Capture the quiet fire of an autumn sunset. Our 'Oíche Rua' wool braid is sourced from nature's palette, ready for you to spin into your own story. Feel the tradition in every fiber. #Handmade #NaturalFibers #SpinnersOfInstagram
• •True magic is made with your own two hands. Our Wet Felting Kit provides everything you need to transform soft, natural wool into a work of art. Unplug, create, and reconnect with a timeless craft.
• •Discover the colors hidden in your own backyard. Join our Foraged Ink Making Workshop and learn the ancient art of creating vibrant inks from the world around you. A hands-on journey into nature and creativity awaits.
• •Oíche Rua (Red Night): For the makers, the dreamers, the quiet creators. We celebrate the beauty of handmade and the power of natural materials. Find your next inspiration with our curated fiber arts and craft workshops.
• •Slow down. Create with intention. Discover our collection of natural fibers, artisan kits, and hands-on workshops designed to reconnect you with the art of making.