Tono de Marca

Approachable, authentic, nurturing, personal, grounded, sincere, story-driven, and inspirational, conveying warmth and a sense of family.

Valores de Marca

• •Family and Legacy
• •Natural and Organic Integrity
• •Craftsmanship and Quality
• •Community and Customer Care
• •Affordability

Mejores Prácticas

• •Always Lead with Your 'Why': Start with the story, rooting the message in the family-owned, legacy-driven mission as the strongest differentiator.
• •Use Sensory and Evocative Language: Describe the feeling and experience with words like "invigorating," "soothing," "oh soft feeling," and "inspired by nature" to connect emotionally.
• •Maintain a Personal and Approachable Voice: Write as if speaking directly to a friend or neighbor, using "we" and "our family" to reinforce connection and share behind-the-scenes content.
• •Highlight the 'Organic' and 'Handmade' Promise: In every relevant piece of copy, reiterate the commitment to natural, organic ingredients and the small-batch, handmade process to justify quality and build trust.
• •Emphasize Community and Customer Appreciation: Regularly feature customer testimonials and maintain a warm, grateful, and personal tone when responding to comments or reviews, using phrases like "We love to hear your thoughts."

Percepción Social

Perceived as a trustworthy, high-quality artisanal brand that offers effective, natural products with pleasant scents. Customers value the fast shipping, responsive and personal customer service, and the thoughtful extra gestures like small soap samples. Overall, it's seen as a passionate, small, family-run business that truly values its customers.

Ejemplos de Copy

• •Inspired by Nature, Crafted by Hand. From our family's home in West Virginia to yours, experience skincare that’s pure, gentle, and made with a dream. Feel the difference of organic.
• •Each bar is a piece of our story. Handmade with organic oils and a touch of West Virginia inspiration, our Juniper Aloe Glycerin Soap is crafted to soothe your skin and soul. Tap to shop and bring nature into your daily routine. #OhioValleySoap #HandmadeSoap #OrganicSkincare #FamilyOwned
• •Tired of harsh chemicals in your family's skincare? Our Unscented Aloe Soap is pure, simple, and perfect for even the most sensitive skin. Made by our family, for yours. Shop our all-natural collection now and enjoy free USA shipping!
• •Embrace the warmth. Our Heat Rush Aloe Soap blends the fiery spirit of natural spices with the calming touch of organic aloe. Perfect for invigorating your senses while leaving your skin feeling soft and moisturized. It’s more than a soap; it’s a small-batch luxury, handcrafted with care in our Parkersburg workshop.
• •Autumn is calling... and your skin will thank you.