Tono de Marca

Sophisticated, Caring, and Professional

Valores de Marca

• •Quality and Craftsmanship
• •Support for Local & Artisan Producers
• •Meaningful Gifting
• •Sustainability
• •Excellent Customer Service

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a simple chart that outlines your brand's core tone (e.g., 'Sophisticated, Caring, Professional') and lists 'Use This' (e.g., handcrafted, curated, thoughtful, premium) and 'Not That' (e.g., cheap, stuff, cool, awesome) words. This ensures anyone writing for the brand has a clear guide.
• •Focus on the 'Why,' Not Just the 'What': Instead of only listing the products in a box, tell the story behind them. Why was this artisan cheese chosen? What makes this local wine special? This approach reinforces the values of craftsmanship and meaningful gifting.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy always matches the high-quality, elegant aesthetic of the photography and website design. The words should feel as luxurious and considered as the products look.
• •Emphasize the Recipient's Experience: Frame the copy around the feeling the gift will evoke. Use phrases like 'make her feel loved and special,' 'a moment of indulgent relaxation,' or 'a delightful surprise.' This connects the product to the brand's core value of creating joyful moments.
• •Incorporate Social Proof and Partnerships: Weave testimonials and supplier stories into your copy. Mentioning that you are 'proud to partner with' other respected NZ businesses or sharing a customer review that calls your service 'exceptional' reinforces credibility and aligns with the value of community and quality.

Percepción Social

The public perceives Oh Goodie as a high-end, reliable, and thoughtful gift-giving service. They are seen as the go-to choice for sending a special and high-quality gift within New Zealand, even for international customers. Both individual and corporate clients trust the brand to deliver a 'five-star' experience that reflects well on the sender. The attention to detail in presentation and product selection is frequently commended, making recipients feel 'loved and special.' Suppliers are 'proud to be a supplier to this wonderful brand,' indicating strong and positive business relationships.

Ejemplos de Copy

• •In moments of tenderness, a thoughtful gesture speaks volumes. Introducing our new 'Quiet Comfort' Sympathy Hamper, curated with locally sourced, gentle comforts to convey your heartfelt care when words aren't enough. Hand-packed with purpose, delivered with love. #OhGoodieGifts #SympathyGift #ThinkingOfYou #MadeInNZ
• •Elevate Your Client Relationships with Bespoke Gifting by Oh Goodie.
• •For the man of discerning taste, this hamper is a celebration of craftsmanship. Featuring a small-batch whiskey from a Central Otago distillery, paired with artisan dark chocolate and spiced nuts, it's the perfect way to mark a milestone or simply say 'thank you'. Each item is chosen for its unique character and quality, creating an experience he won't soon forget.
• •From joyful birthdays to heartfelt thank-yous, find the perfect expression of your feelings with Oh Goodie. Our handcrafted, luxury gift boxes feature New Zealand's finest gourmet foods, wines, and artisan treats. Free NZ-wide delivery on orders over $200. Shop now and send a smile.
• •For us, gifting has always been personal. Since 1996, Oh Goodie has partnered with exceptional small businesses across Aotearoa to curate gifts that build loyalty and strengthen relationships. We believe a corporate gift should do more than just impress—it should convey genuine appreciation. Discover how our commitment to quality and local sourcing can help you tell your brand's story. #CorporateGifting #ClientAppreciation #NZBusiness #OhGoodie