Tono de Marca

Warm, Whimsical, and Welcoming

Valores de Marca

• •Creativity and Craftsmanship
• •Magic and Imagination
• •Personal Connection

Mejores Prácticas

• •Maintain a Consistent "Aloha" Spirit: Begin and end communications with the warm, welcoming tone set by "Aloha." Use friendly, positive, and inclusive language across the website, social media, and customer service interactions.
• •Tell the "Magical" Story: Don't just sell products; sell the magic behind them. Use storytelling in product descriptions and social posts to connect items to the fantasy, nostalgia, or wonder that inspired them.
• •Build Your 'Ohana' (Community): Actively use the concept of "Ohana" to build a community. Encourage user-generated content (e.g., customers sharing photos of their décor), ask questions to engage followers, and feature fans to make them feel like part of the family.
• •Emphasize the "Makes" in Your Brand: Highlight the craftsmanship. Whether items are handmade, hand-designed, or carefully curated, showcase the creative process. Behind-the-scenes content, such as videos or photos of items being created, can build authenticity and value.
• •Create a Cohesive Visual Identity: Ensure that the whimsical and magical tone is reflected in the brand's visuals. Use a consistent color palette, enchanting fonts, and high-quality, brightly lit photos that make the products look as magical as they are described.

Percepción Social

Currently, there is no discernible public or social perception of the brand due to its minimal online footprint and closed status. The brand's image is a blank slate, ready to be defined by its future activities.

Ejemplos de Copy

• •Spreading a little magic, one creation at a time. ✨ Aloha from Ohana Makes! We craft whimsical gifts, signs, and décor inspired by the stories you love. Shop opening soon!
• •Ohana means family, and that’s how we see our community. Born from a love for all things magical, Ohana Makes is a small shop with a big heart. Every item is designed to bring a touch of enchantment into your home, from our handcrafted signs to our unique gifts. Thank you for being part of our story.
• •Welcome the magic into your home with our handcrafted 'Enchanted Entryway' sign. Perfect for dreamers, believers, and anyone who grew up wishing on stars. Made with reclaimed wood and a sprinkle of pixie dust (not really, but close!), this piece is a daily reminder that adventure is out there.
• •Aloha! The Magic is Back… Our Shop Re-opens Next Week!
• •Get ready to make your space a little more magical! To celebrate our grand re-opening, the first 50 orders will receive a free mystery sticker pack. Which magical world do you hope to get? Let us know in the comments! 👇 #OhanaMakes #MagicalDecor #HandmadeWithAloha