Tono de Marca

Confident & Performance-Driven, Adventurous & Dynamic, Rugged & Reliable, Innovative & Smart, Modern & Stylish

Valores de Marca

• •Durability
• •Innovation
• •Performance
• •Organization
• •Quality
• •Protection
• •Sustainability

Mejores Prácticas

• •Prioritize Performance & Durability: Always weave in the strength, longevity, and high-quality construction of OGIO products. Use strong verbs and confident language to describe how the gear performs and protects.
• •Speak to the Active & Adventurous Spirit: Use language that evokes movement, exploration, and the pursuit of goals. Connect the product features to how they benefit an active lifestyle, travel, or specific sports.
• •Highlight Intelligent Design & Organization: Emphasize the thoughtful features, specialized compartments, and smart solutions that make OGIO bags highly functional and user-friendly. Use terms like 'innovative,' 'smart,' and 'ergonomic.'
• •Maintain a Confident & Authoritative Voice: Reflect the brand's expertise and leadership in bag design. Avoid overly casual or hesitant language. The tone should be assured and knowledgeable.
• •Balance Function with Modern Style: While functionality is paramount, acknowledge the aesthetic appeal. Use descriptive language that conveys the contemporary design and how it fits into a modern, active lifestyle. Visuals should always complement this.

Percepción Social

OGIO is generally perceived by customers as a reliable, high-quality brand that produces durable and highly functional bags. Many users consider OGIO products a worthwhile investment due to their longevity and performance, often becoming loyal customers after their first purchase. The brand is seen as a premium or 'step-up' option compared to generic bag brands, appealing to those who prioritize quality and specific features for travel, sports, or daily use. While the price is sometimes noted as high, the perceived value in terms of durability and functionality often justifies the cost for its target audience. There's a strong association with active lifestyles, travel, and specific sports like golf and motorsports.

Ejemplos de Copy

• •Headline: Engineered for Your Hustle. Built for Your Adventures. Body: From boardroom battles to backcountry trails, OGIO bags are meticulously designed to organize your life and protect your gear. Experience unparalleled durability and intelligent features that keep you moving, wherever you're headed. #OGIOIndia #UnstoppablePerformance
• •Headline: Don't Just Carry It. Conquer With It. Body: Your ambitions demand gear that can keep up. OGIO's innovative designs offer superior organization and rugged protection, empowering you to push boundaries and explore further. Pack smarter, travel harder. #OGIO #BuiltToLast #AdventureReady
• •Headline: The Last Bag You'll Need. (Until You Want Another OGIO.) Body: We're serious about durability. OGIO crafts bags from premium materials, designed to endure the rigors of daily life and epic journeys alike. Invest in quality that performs, year after year. #OGIOQuality #DurableByDesign #TravelGear
• •Headline: Your Gear, Secured. Your Journey, Unleashed. Body: With dedicated tech compartments, crush-proof pockets, and smart organization systems, OGIO ensures everything has its place and stays protected. Focus on your adventure, not on your bag. #TechReady #OrganizedTravel #OGIOInnovation
• •Headline: Style Meets Summit. Function Meets Flow. Body: OGIO seamlessly blends rugged capability with a modern aesthetic. Look sharp and stay organized whether you're navigating city streets or mountain peaks. Performance never looked so good. #OGIOStyle #FunctionalFashion #ReadyForAnything