Tono de Marca

Casual, Confident, and Reassuring. The language is straightforward and friendly, aiming to build a direct connection with the customer.

Valores de Marca

• •Health and Wellness
• •Style and Quality
• •Customer-Centricity
• •Environmental Responsibility
• •Accessibility and Honesty

Mejores Prácticas

• •Lead with the Problem, Sell the Solution: Start by acknowledging the relatable problem (digital eye strain, headaches, poor sleep). Then, present Odysee glasses as the clear and simple solution.
• •Use 'Confident but Casual' Language: Write with authority (e.g., "leading the way," "unbeatable") but maintain a friendly, approachable tone. Use contractions ("we're," "it's") and simple, direct sentences ("Trees are cool.").
• •Weave in Core Values: Regularly mention key value propositions in your copy: the blend of style and wellness, the eco-friendly partnership (planting a tree), and the commitment to customer service. This reinforces the brand identity beyond just the product.
• •Emphasize Benefits Over Features: Instead of just saying "TR90 Frame," say "Incredibly durable, lightweight, flexible and comfortable frames for all-day wear." Connect every feature back to a tangible benefit for the customer.
• •Maintain a Consistent British Voice: Continue using subtle cues that identify the brand as "Small, fun and British." Mentioning things like "Free UK Shipping" and shipping directly from the UK helps build a local, trustworthy identity.

Percepción Social

The public perception of Odysee Eyewear is largely positive, particularly concerning product effectiveness and customer service. Customers frequently report a noticeable reduction in eye strain, headaches, and improved sleep after using the glasses. Reviews often praise the stylish design, lightweight comfort, and the perceived quality of the frames and lenses. The brand receives high marks for good value, with an average rating of 4.3/5 for both "Good Value" and "Price & Quality." Shipping and delivery are rated exceptionally high (5.0/5), with customers appreciating the fast service from a UK-based company. Customer service is also well-regarded, aligning with the brand's stated focus. While the primary target audience is listed as men, the brand clarifies in its FAQ that all glasses are unisex. Initial customer skepticism often turns into positive testimonials about their effectiveness.

Ejemplos de Copy

• •Look Good, Feel Better. End digital eye strain with stylish, blue light blocking glasses designed for modern life.
• •Late-night gaming session or last-minute work deadline? Don’t let screen time ruin your sleep. Our glasses protect your eyes so you can stay on form and rest easy. #OdyseeEyewear #BlueLightBlocking #EyeHealth #ScreenTime
• •Meet Zeus, your new secret weapon against digital fatigue. Crafted from ultra-lightweight TR90, these frames offer all-day comfort while our specialized lenses block harmful blue light. Perfect for the office, late-night scrolling, and everything in between. Protect your eyes, reclaim your focus.
• •Tired of tired eyes? We’ve got you.
• •The average person spends over 5 hours a day on screens. All that blue light can cause headaches and disrupt sleep. The solution? Odysee Eyewear. High-quality, stylish glasses that block blue light. Free UK shipping and for every pair sold, we plant a tree. Shop now and see the difference.