Tono de Marca

gentle, personal, and appreciative

Valores de Marca

• •Quality and Durability
• •Accessibility and Fair Pricing
• •Simplicity and Timelessness
• •Customer-Centricity
• •Thoughtful Presentation

Mejores Prácticas

• •Emphasize "Everyday Luxury": Always frame the jewelry as both beautiful and practical. Use phrases like "designed for daily wear," "effortless elegance," and "your everyday staple" to reinforce the idea that these are not pieces to be saved for special occasions.
• •Use a Gentle and Personal Tone: Address the audience directly and warmly. Use words like "you," "your," and "we." Maintain a soft, appreciative, and positive voice that makes customers feel valued and part of a community.
• •Lead with the Quality Guarantees: In product descriptions and ads, consistently mention the core benefits: "tarnish-free," "waterproof," and "hypoallergenic." This builds immediate trust and addresses key customer concerns.
• •Tell Micro-Stories: Instead of just listing features, evoke a feeling. Connect the jewelry to moments, feelings, and lifestyles. For example, "The perfect companion for your morning coffee run and your evening out."
• •Let Customers Speak for You: Regularly incorporate testimonials and user-generated content into your marketing. Phrases like "Here's what our community is saying" or highlighting a positive review reinforces trust and shows appreciation for your customer base.

Percepción Social

The social perception of océane folk is overwhelmingly positive. Customers consistently praise the high quality and durability of the jewelry, confirming the brand's claims of it being tarnish-resistant and suitable for daily wear. The aesthetic is frequently described as "classy," "dainty," and "elegant." Reviews often highlight the excellent value for money and the beautiful packaging, which enhances the gifting and receiving experience. The brand is perceived as trustworthy and reliable, with many customers becoming repeat purchasers. The sentiment is that of a beloved local brand that delivers on its promises of quality and style.

Ejemplos de Copy

• •Your daily dose of elegance. The Bali Necklace isn't just an accessory; it's a whisper of timeless style you can carry with you, through every moment. Crafted to last, designed to be loved. #oceanefolk #timelessjewelry
• •Inspired by the ocean's gentle strength, our new La Sirena collection is here. Discover pieces that are as resilient as they are beautiful—waterproof, tarnish-free, and designed for your life. Find your new everyday favorite.
• •Life happens. Your jewelry should be part of it. Our hypoallergenic and waterproof pieces are made to be worn, loved, and lived in, every single day. Shop the collection that’s as strong as you are.
• •Timeless Jewelry Should Be For Everyone. Enduring pieces and honest pricing, because you deserve both. Sweat and water-proof, hypoallergenic, & tarnish-free.
• •Seeing our pieces become a part of your story is why we do what we do. Thank you for sharing the love! ✨ Tag us in your #oceanefolk moments.