Tono de Marca

professional, reassuring, and efficient

Valores de Marca

• •Global Connectivity
• •Simplicity & Convenience
• •Affordability
• •Reliability & Trust
• •Flexibility

Mejores Prácticas

• •Prioritize Clarity and Simplicity: Always use straightforward language. The goal is to make the customer feel that the service is as easy to understand as it is to use. Avoid technical jargon unless necessary, and if so, explain it simply.
• •Lead with the Benefit, Support with the Feature: Start with what the customer gains (e.g., "Stay connected everywhere"). Then, explain how (e.g., "with coverage in over 120 countries"). This makes the messaging more compelling.
• •Maintain a Reassuring Tone: Use words that build confidence, such as "reliable," "secure," "guaranteed," and "trusted." Traveling can be stressful, and the brand's voice should be a source of calm and dependability.
• •Emphasize "Global" and "Worldwide": Consistently reinforce the brand's key differentiator—its vast international coverage. This should be a recurring theme across all marketing materials to attract the target audience of travelers.
• •Be Consistent Across All Channels: Ensure that the professional, efficient, and reassuring tone is used everywhere, from the website and ad copy to customer service emails and any future social media posts. This consistency builds a strong and recognizable brand identity.

Percepción Social

The primary perception it aims to build is that of a dependable, no-fuss provider of travel internet. The absence of negative reviews is a positive, albeit passive, indicator at this early stage.

Ejemplos de Copy

• •Your Next Trip, Instantly Connected. Forget hunting for public Wi-Fi. With NXT Square, you land and connect. Our portable hotspot is ready to go right out of the box. Just turn it on and explore. #TravelEasy #StayConnected #NXTsquare
• •Affordable Wi-Fi in 120+ Countries | NXT Square. Stay connected from Tokyo to Texas without the high roaming fees. Secure, fast, and pocket-sized. Get your portable Wi-Fi or eSIM today!
• •Your Mission-Critical Connection, Worldwide. Don't let poor internet disrupt your business. Trusted by global telecom providers, NXT Square offers a secure, private, and reliable 4G/5G connection you can count on for every meeting, email, and upload.
• •Rent or Own? Your Global Wi-Fi, Your Choice. Whether you're a once-a-year vacationer or a constant globetrotter, we have a plan for you. Rent a device for your next trip or purchase your own and simply recharge data with WiFly when you need it. Travel smarter with NXT Square.
• •Why Public Wi-Fi is a Risk You Don't Need to Take on Your Next Vacation. That free airport Wi-Fi could cost you more than you think. NXT Square provides a secure, private hotspot, ensuring your personal data, from banking to emails, stays encrypted and safe from prying eyes, no matter where your travels take you.