Tono de Marca

Classic, authentic, and subtly sophisticated, with an emphasis on heritage and quality. It should evoke a sense of tradition and academic excellence, while also being welcoming and helpful to tourists and visitors.

Valores de Marca

• •Authenticity
• •Quality
• •Tradition
• •Excellence
• •Customer Service

Mejores Prácticas

• •Maintain a tone that reflects the prestige and tradition associated with Cambridge University.
• •Emphasize the authenticity and official nature of the merchandise, particularly for Ryder & Amies.
• •Highlight the quality and craftsmanship of products, drawing inspiration from brands like The Cambridge Satchel Company.
• •Focus on customer service excellence, mirroring positive reviews from established Cambridge stores.
• •Cater to tourists and visitors by emphasizing the souvenir and gift aspects of the merchandise, positioning items as symbols of a prestigious British institution.

Percepción Social

The brand should be perceived as an established and reputable Cambridge institution, offering high-quality, authentic products and exceptional customer service. It should evoke a sense of trust, tradition, and academic prestige, appealing to both local customers and international visitors.

Ejemplos de Copy

• •"Discover the authentic spirit of Cambridge with our exclusive collection of official University merchandise at Ryder & Amies."
• •"Step into Ryder & Amies, your quintessential Cambridge outfitter, and find the perfect memento of your visit to this historic city."
• •"Experience the legacy of Cambridge with our handcrafted leather goods, made with the same dedication to quality that defines this esteemed institution."
• •"At Ryder & Amies, we pride ourselves on providing exceptional service and authentic Cambridge University products for students, alumni, and visitors alike."
• •"Bring home a piece of Cambridge history. Explore our range of timeless gifts and souvenirs, each a testament to the University's enduring legacy."