Tono de Marca

Professional, Informative, and Trustworthy. Clinical and precise, conveying expertise and authority.

Valores de Marca

• •Quality
• •Integrity and Honesty
• •Expertise
• •Australian Identity
• •Customer Wellbeing
• •Sustainability

Mejores Prácticas

• •Lead with Science, Support with Lifestyle: Always ground product descriptions in scientific terms (e.g., "bioavailable," "high-potency," "formulated with") but connect these features to a relatable lifestyle benefit (e.g., "to maintain your active life," "for mental clarity during a busy day").
• •Reinforce Core Values in Every Message: Every piece of copy, from a social media post to a product label, should echo at least one core value—be it "Australian-owned," "Expert-formulated," or "TGA-Compliant Quality." This repetition builds a strong, consistent brand identity.
• •Maintain a Professional and Assured Tone: Avoid slang, excessive use of emojis, or overly familiar language. The tone should always be that of a trusted expert: clear, confident, and informative. Use "we" and "you" to create a direct and personable connection without sacrificing professionalism.
• •Use Data and Specifics: Instead of generic claims like "improves health," use more specific, legally compliant language like "supports immune system health" or "maintains cardiovascular system function." Mentioning specific active ingredients and their recognized benefits reinforces expertise.
• •Be Visually and Textually Cohesive: Ensure the clean, clinical aesthetic of the website and packaging is reflected in the structure of the copy. Use clear headings, bullet points, and concise sentences to make complex information easily digestible, mirroring the brand's overall clarity and precision.

Percepción Social

Reputable and high-end supplement provider; scientifically rigorous and reliable, perceived as a "smart choice" for effective, high-potency health solutions. More corporate and less personal in direct-to-consumer engagement.

Ejemplos de Copy

• •Support your body's natural defenses with the targeted power of Nutrition29's new Ultra-C Complex. Formulated by our expert nutritionists, each capsule delivers a high-potency dose of bioavailable Vitamin C to maintain immune system health and support collagen formation. Australian-owned and TGA-certified for purity you can trust.
• •Movement is freedom. Our Joint Mobility+ formula is expertly crafted with Glucosamine and Chondroitin to support cartilage health and relieve mild joint inflammation. Trust in our research-based formulations to help you stay active. #Nutrition29 #JointHealth #AustralianMade
• •In the rush of modern life, don't let your energy levels fall behind. Nutrition29's Energy Focus is a high-potency B-complex formulated to support energy production and maintain cognitive function. Make your wellbeing a priority. It's not just a supplement; it's your daily foundation.
• •Discover the award-winning formula that’s setting a new standard in liver support. Nutrition29’s Liver Health Plus combines Milk Thistle, Turmeric, and Choline in a high-potency blend designed to support your body's natural detoxification processes. Experience the expert-formulated difference.
• •Subject: A Scientific Approach to Your Wellness Body: "At Nutrition29, we believe true health is rooted in science. That’s why every product we offer is the result of meticulous research and development by our team of Australian naturopaths and nutritionists, ensuring you receive a high-potency formula that delivers results."