Tono de Marca

Empowering & Accessible. The tone should be encouraging, clear, and science-backed without being overly technical or intimidating. It's the voice of a knowledgeable and supportive partner in the customer's health journey. It should be positive and energetic, focusing on what can be gained (vitality, wellness) rather than what must be avoided. Keywords: Empowering, clear, reliable, energetic, positive, supportive.

Valores de Marca

• •Efficacy
• •Simplicity
• •Vitality
• •Trustworthiness
• •Proactivity

Mejores Prácticas

• •Lead with the Benefit: Always start with the positive outcome for the customer ("Start your day at 100%," "Feel your best"). Frame the product as a tool for their success, not just a list of ingredients.
• •Use "You" and "Your": Speak directly to the customer to make the message personal and empowering. The focus is on their journey, their health, and their life. Nutringo is the supporting partner.
• •Keep it Simple and Direct: Avoid jargon and overly technical language. Use short sentences and clear, active verbs ("Conquer what's next," "Handle the complex nutrition"). This reflects the brand value of Simplicity.
• •Balance Science with Lifestyle: When mentioning scientific backing, immediately connect it to a real-world benefit. For example, instead of "Contains 500mg of adaptogenic Rhodiola Rosea," try "Contains powerful adaptogens to help you handle daily stress with calm and focus."
• •Maintain an Energetic and Positive Voice: The brand is called Nutringo. The language should always be forward-moving, optimistic, and encouraging. Eliminate passive language and words with negative connotations. Focus on potential and progress.

Percepción Social

Nutringo should aim to be perceived as a modern, reliable, and essential tool for anyone looking to improve their health without complexity. It should be seen as a premium yet accessible brand that delivers on its promises. Customers should feel that Nutringo simplifies their path to wellness and genuinely contributes to their active lifestyle.

Ejemplos de Copy

• •Nutrition that keeps up with you. Simple, powerful, and ready to go. Welcome to Nutringo.
• •Start your day at 100%. Our Morning Vitality blend is your daily assurance of focus and energy. Just one scoop, and you’re ready to conquer what’s next. Simple nutrition for a demanding life.
• •(Image: A person smiling and tying their running shoes) Caption: That feeling when your body is ready for anything. That's the Nutringo effect. We handle the complex nutrition, so you can focus on the living. What are you empowering yourself to do today? #Nutringo #ReadyForLife #WellnessMadeSimple
• •Ready to feel your best? Your wellness journey just got simpler.
• •We started Nutringo with a simple belief: better nutrition shouldn't be complicated. In a world full of noise, we offer clarity. Our mission is to empower your health with pure, effective, and straightforward solutions, so you can put your energy where it matters most.