Tono de Marca

Clinical, Hopeful, and Empowering

Valores de Marca

• •Scientific Validation
• •Safety and Well-being
• •Patient Empowerment
• •Accessibility
• •Resilience

Mejores Prácticas

• •Always prioritize mentioning FDA-cleared, clinically proven, or neurologist recommended in marketing materials, especially for new audiences. This immediately establishes trust and differentiates Nerivio from non-medical wellness devices.
• •Center the narrative around the user's success. Use powerful, emotional, and authentic testimonials. The story is not "we sell a device," but "we help people reclaim their lives from migraine."
• •Consistently use language that highlights freedom from negatives: "drug-free," "non-invasive," "no systemic side effects," "no rebound headaches." This directly addresses the primary pain points of traditional migraine treatments.
• •While the technology is complex, the explanation must be simple. Pair terms like "Remote Electrical Neuromodulation" with simple, empowering descriptions like "a smart armband you control with your phone" to make it feel accessible.
• •Employ a vocabulary that inspires action and optimism. Use words like "reclaim," "control," "discover," "live," and "freedom" instead of passive or overly technical terms. The copy should make users feel that a better, less painful life is achievable.

Percepción Social

Nerivio is perceived as a highly effective, trustworthy, and legitimate alternative to traditional pharmaceuticals, often described as a life-changing solution for migraine sufferers.

Ejemplos de Copy

• •Don't let migraine dictate your day. Your life shouldn't be put on pause. Nerivio is the clinically-proven, drug-free wearable that helps you prevent and treat migraine pain, so you can get back to the moments that matter. Control your treatment, control your life. #Nerivio #MigraineRelief #DrugFree #LiveYourLife #Neuromodulation
• •Recommended by Neurologists. Loved by Users. Hear from the experts and the people who have found real relief. Nerivio is the FDA-cleared, non-invasive migraine treatment that's changing lives. No pills, no systemic side effects. Just proven, effective relief. Ask your doctor if Nerivio is right for you. CTA: Learn More
• •FDA-Cleared Migraine Treatment for Ages 8+. Safe, effective, and drug-free relief is now a reality for both adults and children. Take control of the migraine journey with Nerivio.
• •Subject: 45 minutes to a clearer day? It's possible. Body Preview: Discover how Nerivio's Remote Electrical Neuromodulation technology works to stop migraine attacks and prevent future ones...
• •Headline: Nerivio® Drug-Free Migraine Relief | FDA-Cleared & Clinically Proven. Description 1: Tired of medication side effects? Get on-demand migraine treatment with the Nerivio wearable. Description 2: Prescribed by doctors. Control from your phone. See if you're eligible today.