Tono de Marca

Helpful, Informative, Aspirational, Stylish, Approachable, Friendly, Passionate, Authentic, Positive, Encouraging

Valores de Marca

• •Quality
• •Effectiveness & Results
• •Customer Transformation/Empowerment
• •Adaptability/Versatility
• •Trust & Expertise
• •Style & Modernity

Mejores Prácticas

• •Develop a Central Tone & Voice Guide: Document the key characteristics of the brand's voice (e.g., Helpful, Aspirational, Friendly, Positive) and values. Provide examples of do's and don'ts for copywriting across different platforms (website, social media, ads).
• •Always Lead with the Customer's Benefit/Aspiration: Frame copy around how the products help the customer achieve their desired style, solve a hair problem, or feel more confident. Use "you" and "your" frequently. Example: "Your beauty starts here."
• •Balance Expertise with Approachability: Especially for hair care, convey knowledge and quality without being overly technical or intimidating. For clothing, be fashionable but relatable.
• •Incorporate Italian Flair (Subtly or Overtly as Desired): Continue using Italian words/phrases where appropriate (especially if targeting an audience that appreciates it), or simply let the "Nuovo Stile" (New Style) ethos of freshness and design lead the way. Ensure clarity for the target audience.
• •Maintain Positivity and Empowerment: Focus on solutions, positive outcomes, and making customers feel good about themselves. Avoid negative comparisons or overly critical language. Use uplifting and encouraging words.

Percepción Social

Positive for Hair Care, Fashion-Conscious (for clothing), Engaged Community (potential), Italian Flair

Ejemplos de Copy

• •Tired of dull, lifeless hair? ✨ Unlock vibrant shine and strength with Nuovo Stile Rossana. Our expertly crafted formulas, loved by professionals and perfected for your daily routine, deliver visible results you'll love. Your beautiful hair journey starts here. #NuovoStileHair #HairTransformation #ItalianHairCare
• •Step into your New Style. 💃 Discover the latest collection from Nuovo Stile Rossana and express the confident, chic woman you are. From everyday elegance to standout statements, find pieces that tell your story. #NuovoStileRossana #FashionForward #ItalianStyle #OOTD
• •At Nuovo Stile Rossana, we believe style is personal and beauty is an experience. That's why we pour our passion into every piece of clothing and every bottle of hair care, using quality ingredients and contemporary designs. Feel the difference. ✨ #NuovoStile #QualityStyle #BeautyExperience
• •Ready for a refresh? ✨ Whether it's a stunning new outfit or revitalized, glowing hair, Nuovo Stile Rossana has you covered. Our versatile styles and effective treatments fit seamlessly into your life, making every day a bit more beautiful. Discover your new favorite today! #StyleRefresh #HairGoals #VersatileFashion
• •What's your #NuovoStile? Show us how you wear your Rossana pieces or your amazing hair results! We love seeing how our community brings their unique style to life. Tag us @nuovostilerossana for a chance to be featured! 💖 #RossanaCommunity #MyStyle #HairLove