Tono de Marca

Inspirational, Premium, Eco-Conscious, Mindful, Modern, Approaching Playful

Valores de Marca

• •Quality & Craftsmanship
• •Creativity & Expression
• •Sustainability & Eco-Friendliness
• •Mindfulness & Well-being
• •Simplicity & Functionality
• •Customer-Centricity
• •Innovation

Mejores Prácticas

• •Develop a Comprehensive Brand Voice Guide: Document Numic's specific tone (Inspirational, Premium, Eco-Conscious, Mindful, Modern, Approaching Playful), including approved vocabulary, "do's and don'ts," and examples for different platforms. This ensures anyone creating content understands and applies the voice consistently.
• •Weave in Core Values Naturally: Ensure that values like sustainability, quality, and creativity are not just buzzwords but are authentically reflected in the language. For example, instead of just saying "eco-friendly," explain *how* (e.g., "made with 100% recycled paper" or "crafted with sustainably sourced bamboo").
• •Maintain Visual and Textual Harmony: The clean, minimalist, and often nature-inspired aesthetic of Numic's products and visuals should be mirrored in the copy – clear, concise, and with an element of thoughtful elegance or inspiring calm.
• •Adapt to the Platform, Not Away from the Tone: While the expression might vary slightly (e.g., more playful on Instagram Reels, more detailed on product pages), the core brand tone should remain recognizable. Avoid drastic shifts that could confuse the audience.
• •Regularly Audit and Refine: Periodically review all public-facing copy (website, social media, ads, emails) to check for consistency with the defined brand tone and values. Gather feedback and make adjustments as the brand evolves, much like the shift to engage a younger audience.

Percepción Social

A provider of aesthetically pleasing, high-quality and eco-friendly stationery that is modern and stylish, appealing to creative individuals and those interested in sustainable options. There's an emerging perception of the brand becoming more youthful and relatable.

Ejemplos de Copy

• •Pen your thoughts, protect our planet. Our new SereneScribe Journal is crafted from 100% recycled paper and wrapped in a minimalist, nature-inspired cover. Inspire your creativity, mindfully. 🌿 #NumicEco #JournalingJourney
• •Elegance in every line. The Numic Apex Pen isn't just a writing tool; it's a statement of intent. Designed for a smooth flow of thoughts and a touch of sophistication to your desk. Experience premium craftsmanship. ✨ #NumicLuxury #PenToPaper
• •Plan your masterpiece. Our thoughtfully designed planners help you organize your vision and cultivate mindfulness, one day at a time. Sustainable materials, inspiring layouts. Create your best year yet. #NumicCreates #MindfulPlanning
• •🌿 Conscious Creativity Starts Here | Up to 20% Off Numic Eco-Range! Dear Creative Soul, At Numic, we believe in the power of sustainable choices. Explore our eco-friendly stationery collection, now with a special discount. Perfect for your mindful moments and creative bursts, all while being kind to the Earth.
• •(Image: A vibrant flat lay of Numic products with coffee and a relatable quote about needing to get organized but also wanting it to look cute) Adulting is hard, but your stationery can be delightful! 🤪 Get your life (stylishly) in order with Numic. Our new collection is here to make your to-do lists a little less 'to-do' and a lot more 'ta-da!' 😉 #NumicVibes #StudyInStyle #WorkFromHomeGlowUp