Tono de Marca

Aspirational, scientific, and caring; sophisticated, professional, and empathetic, emphasizing research and development.

Valores de Marca

• •Quality and Efficacy
• •Innovation and Science
• •Customer-Centricity
• •Safety and Purity

Mejores Prácticas

• •Maintain a Lexicon of Brand Words: Create and consistently use a list of on-brand words (e.g., innovative, seamless, formula, meticulous, radiant, composed) and off-brand words (e.g., cheap, magic, quick fix, miracle) to ensure all copy, from social media to customer service, shares the same voice.
• •Focus on "How" and "Why": Instead of just stating a product is "good," explain why it's good and how it works. Use phrases like "Formulated with..." to highlight the science and "Designed to..." to explain the benefit. This reinforces the brand's values of science and efficacy.
• •Educate, Don't Just Sell: Use the caring, expert tone to educate the audience about ingredients, skin concerns, and routines. This builds trust and positions Nueve as a knowledgeable authority in skincare, not just a retailer.
• •Adopt a "Confident but not Arrogant" Voice: The tone should be self-assured, reflecting the quality and research behind the products. However, it must remain empathetic and approachable. The goal is to empower the customer, making them feel understood and catered to.
• •Ensure Visual and Textual Harmony: The clean, minimalist, and elegant aesthetic of the brand's visuals should be matched by clear, sophisticated, and uncluttered copy. Short paragraphs, bullet points for benefits, and clean fonts on the website will ensure the textual experience mirrors the visual one.

Percepción Social

Still developing, but curated as high-end, reliable, and effective. Public perception is positive, building trust through educational content, before-and-after photos, and user testimonials, appealing to those seeking scientifically-backed and aesthetically pleasing skincare.

Ejemplos de Copy

• •Your journey to luminous skin starts here. Don't just dream of a flawless complexion. Achieve it. Our high-performance serums are meticulously formulated to nourish, restore, and reveal your natural glow. Experience the Nueve difference. #NueveCare #SeamlessCare #GlowUp
• •Science-backed skincare for results you can see and feel. Tired of products that don't deliver? Nueve was founded by chemists to create innovative formulas that truly work. Our ingredients are EU-certified for safety and performance. Trust the science of beautiful skin. Shop now for free delivery across Pakistan.
• •Seamless Care, Every Touch. Intense nourishment for a visibly composed and healthy skin.
• •Tired of stubborn acne? Scientifically formulated. Hello, confidence! #NueveCare #AcneSolution
• •A New Era of Skincare is Here | Discover Nueve