Tono de Marca

Minimalist, Confident, and Chic.

Valores de Marca

• •Minimalist Re-interpretation
• •Quality and Design
• •Empowerment and Confidence
• •Versatility
• •Colombian Origin

Mejores Prácticas

• •Lead with "Less is More": Keep captions and headlines short, direct, and confident. Use clean, simple language. Avoid overly enthusiastic or sales-y words. Let the product and imagery do most of the talking.
• •Emphasize Design and Versatility: Frame every product not just as clothing, but as a "piece" or "garment." Use words like structure, silhouette, versatile, essential, and timeless to reinforce the brand's core values.
• •Incorporate "Empowerment" Subtly: While customer reviews can be explicit about feeling empowered, the brand's own copy should suggest it more subtly. Use confident, declarative sentences that imply the power is already in the wearer; the clothes just help reveal it.
• •Maintain Visual and Textual Consistency: Ensure the minimalist black-and-white aesthetic is matched by the copy. If using emojis, stick to simple, monochrome options (e.g., 🖤, ✨, ▪️) to avoid visual clutter that clashes with the brand's chic feel.
• •Leverage Colombian Roots: Continue to proudly mention "Hecho en Colombia" where appropriate, especially in brand stories or 'About Us' sections. This adds a layer of authenticity and appeals to consumers interested in the origin and craftsmanship of their clothing.

Percepción Social

High-Quality, Unique, and Empowering.

Ejemplos de Copy

• •Structure, redefined. The Asymmetric Top. #NuCroptops #MinimalistStyle #HechoEnColombia
• •The Art of the Essential. Timeless, versatile pieces designed to be the core of your unique style.
• •More than a top, it's a centerpiece. Our Halter Nu is crafted from a fluid crepe that offers a sophisticated silhouette and unparalleled comfort. Designed as a versatile key to your wardrobe, it pairs effortlessly with everything from tailored trousers to casual denim. A re-interpretation of a classic, made for the modern individual.
• •For Your Wardrobe's Core: The Nu Collection Has Arrived.
• •Stop Blending In. Your style is your signature. Our clothes are the ink. Discover the Nu Croptops collection—minimalist designs, exceptional quality, and endless versatility. Made to empower. Shop Now.