Tono de Marca

Elegant, Luxurious, and Innovative.

Valores de Marca

• •Luxury and Quality
• •Innovation Meets Tradition
• •Transformation of Space and Moments
• •Community
• •Sustainability

Mejores Prácticas

• •Use an Elegant Lexicon: Consistently use words associated with luxury and refinement. Terms like "elevate," "transform," "sanctuary," "sophisticated," "exquisite," "iconic," and "heritage" should be staples in the brand's vocabulary.
• •Bridge Tradition and Modernity: Always frame the narrative around the unique selling proposition: the fusion of traditional bakhoor with modern perfumery. For instance, instead of just "incense," use "innovative boukhour experiences" or "a modern ritual".
• •Focus on Transformation, Not Just Scent: The copy should sell an outcome, not just a product. Describe how the fragrance will change the user's environment and feelings. Use phrases like "transform your moments," "create a haven of sophistication," and "elevate your space".
• •Maintain a High-End Visual and Textual Aesthetic: Ensure that all written content, from the website to social media captions, is free of grammatical errors, formatted cleanly, and complements the luxurious and professional imagery the brand uses.
• •Speak to a Discerning Community: Write as if addressing an audience that already appreciates quality and luxury. Use inclusive language like "Join the Nuarai® Community" and "celebrate the fusion" to create a sense of belonging among customers who value "the art of living beautifully".

Percepción Social

The public perception, based on available reviews, is highly positive. Customers rate the products and service well, indicating satisfaction with their purchases. The brand is perceived as a purveyor of high-quality, fragrant products that deliver on their promise of a luxury experience. Due to its unique positioning blending traditional bakhoor with famous luxury scents, it is likely seen as a niche and innovative player in the home fragrance market.

Ejemplos de Copy

• •Your Sanctuary, Reimagined. Don't just scent your space. Transform it. Our Timeless Oud capsule, inspired by legendary fragrances, turns any room into a haven of sophisticated tranquility. Discover the art of modern boukhour. #Nuarai #LuxuryBakhoor #HomeFragrance #ScentOfLuxury
• •The Scent of Chanel, Reborn as Bakhoor. Experience the world's first boukhour inspired by iconic luxury fragrances. From the floral notes of Gucci Bloom to the rich amber of Coromandel, we've captured the essence of elegance in a revolutionary new form. Which memory will you unlock? Shop the collection now for 20% off. Shop Now
• •An Invitation to Elegance | Discover NuARAI
• •Inspired by the vibrant gardens of a Gucci Bloom, our Blossom Luxe capsule is a celebration of femininity and grace. Bright floral notes unfold with each gentle burn, filling your space with a light, fresh, and utterly charming aroma. It's more than a fragrance—it's an experience in full bloom.
• •Tradition Meets Innovation. The Future of Fragrance is Here. Explore our collections and elevate your everyday moments.